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AHDB Farm bench
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<blockquote data-quote="ollie989898" data-source="post: 6046228" data-attributes="member: 54866"><p>Because it can be mined and the results of that sold.</p><p></p><p>It is the same with green light grower, and the same model facebook uses. You provide a free or very cheap service and your user-base then populates it with literally terabytes of data you otherwise would not have have. You then use sophisticated software to run through that data and flog the results to whoever wants it. Governments, NGOs, concerned citizens with a grudge, and so on. It is only legal because they are not technically infringing upon the data protection act as the stuff is not used directly. Some of them do warn you in the fine print about what goes on though.</p><p></p><p>A benchmarking exercise should restrict the information to the members and that is that. It does not take a genius to actually benchmark farms either- the majority of the farmers here who can generate a budget for an enterprise and then fill in the actual results would be more than able to fill in a form and compare it to other people's in a spreadsheet, you do not need to spend money on consultants- it is probably an exercise most of us did during college anyway, I know I did three full on financial and physical assessments of host farmers in my time there.</p></blockquote><p></p>
[QUOTE="ollie989898, post: 6046228, member: 54866"] Because it can be mined and the results of that sold. It is the same with green light grower, and the same model facebook uses. You provide a free or very cheap service and your user-base then populates it with literally terabytes of data you otherwise would not have have. You then use sophisticated software to run through that data and flog the results to whoever wants it. Governments, NGOs, concerned citizens with a grudge, and so on. It is only legal because they are not technically infringing upon the data protection act as the stuff is not used directly. Some of them do warn you in the fine print about what goes on though. A benchmarking exercise should restrict the information to the members and that is that. It does not take a genius to actually benchmark farms either- the majority of the farmers here who can generate a budget for an enterprise and then fill in the actual results would be more than able to fill in a form and compare it to other people's in a spreadsheet, you do not need to spend money on consultants- it is probably an exercise most of us did during college anyway, I know I did three full on financial and physical assessments of host farmers in my time there. [/QUOTE]
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