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Farm Business
Agricultural Matters
Andrew Blenkiron
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<blockquote data-quote="traineefarmer" data-source="post: 7479602" data-attributes="member: 89974"><p>Thank you for explaining this. Many of us haver little idea how RT is treated beyond our own yard. From what you are saying, it seems to me that RT are killing their own (our) "brand" by milking it for royalties at every step.</p><p></p><p>I understand the need for processors, packers and retailer to be monitored to avoid misuse and misrepresentation of the RT brand (although this is still happening), but if RT is truly in the business of maximising market access for its members and their produce, penalising end users for promoting the brand isn't helping.</p><p></p><p>Maybe if RT wasted less if its income on London offices, self promoting national ads and pissing about with a logo that is underused, they could make the "brand" free to use, but with conditions on its placement and promotion to really enhance public recognition of it.</p></blockquote><p></p>
[QUOTE="traineefarmer, post: 7479602, member: 89974"] Thank you for explaining this. Many of us haver little idea how RT is treated beyond our own yard. From what you are saying, it seems to me that RT are killing their own (our) "brand" by milking it for royalties at every step. I understand the need for processors, packers and retailer to be monitored to avoid misuse and misrepresentation of the RT brand (although this is still happening), but if RT is truly in the business of maximising market access for its members and their produce, penalising end users for promoting the brand isn't helping. Maybe if RT wasted less if its income on London offices, self promoting national ads and pissing about with a logo that is underused, they could make the "brand" free to use, but with conditions on its placement and promotion to really enhance public recognition of it. [/QUOTE]
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Farm Business
Agricultural Matters
Andrew Blenkiron
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