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Farm Business
Agricultural Matters
Andrew Blenkiron
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<blockquote data-quote="Clive" data-source="post: 7479617" data-attributes="member: 6"><p>The very idea they refer to ”red tractor“ as a brand highlights a complete lack of marketing understanding which is beyond concerning !</p><p></p><p>the “brand” is the product, Hovis, Homepride, Kellogg’s etc a Red Tractor logo is simply a assurance scheme such brands can use to add credibility to a product </p><p></p><p>RT can never be a “brand” unless they plan to manufacture and retail product called things like “Red Tractor bread” or “ red tractor cornflakes “ etc</p><p></p><p>Just a small point but I’m not sure a focus group would ever think putting something RED on food packages is a good idea ? In nature RED usually mean only one (very bad) thing !</p><p></p><p>Anyone know much about the background of staff at Red Tractor ? What are their previous successes that makes them so qualified to tell us how UK products should be marketed ? Same goes for the experts in NFU office ? What makes these farmers so qualified to map out the best route for UK Ag marketing ?</p></blockquote><p></p>
[QUOTE="Clive, post: 7479617, member: 6"] The very idea they refer to ”red tractor“ as a brand highlights a complete lack of marketing understanding which is beyond concerning ! the “brand” is the product, Hovis, Homepride, Kellogg’s etc a Red Tractor logo is simply a assurance scheme such brands can use to add credibility to a product RT can never be a “brand” unless they plan to manufacture and retail product called things like “Red Tractor bread” or “ red tractor cornflakes “ etc Just a small point but I’m not sure a focus group would ever think putting something RED on food packages is a good idea ? In nature RED usually mean only one (very bad) thing ! Anyone know much about the background of staff at Red Tractor ? What are their previous successes that makes them so qualified to tell us how UK products should be marketed ? Same goes for the experts in NFU office ? What makes these farmers so qualified to map out the best route for UK Ag marketing ? [/QUOTE]
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Farm Business
Agricultural Matters
Andrew Blenkiron
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