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Arla
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<blockquote data-quote="Farmer1001" data-source="post: 4372646" data-attributes="member: 17350"><p>Like or loath Arla, all the other major processors are three leagues below their (Arla) awareness and ambition with innovation and PR. Having said that, I still maintain their "shoe hornibg" of free range into the organic brand is a mistake, it won't result in a measurable increase in sales. All other sectors saw the benefit of supplying the consumer demand for conventional, free range and organic - and all saw the biggest growth being FR. But, Arla are no fools, they will undoubtedly produce a FR option in due course, it's just a shame they are going to waste time and effort by not doing so right now. This is not a start of FR v the rest debate, this is about Arla leading the field - regardless of how they do it.</p></blockquote><p></p>
[QUOTE="Farmer1001, post: 4372646, member: 17350"] Like or loath Arla, all the other major processors are three leagues below their (Arla) awareness and ambition with innovation and PR. Having said that, I still maintain their "shoe hornibg" of free range into the organic brand is a mistake, it won't result in a measurable increase in sales. All other sectors saw the benefit of supplying the consumer demand for conventional, free range and organic - and all saw the biggest growth being FR. But, Arla are no fools, they will undoubtedly produce a FR option in due course, it's just a shame they are going to waste time and effort by not doing so right now. This is not a start of FR v the rest debate, this is about Arla leading the field - regardless of how they do it. [/QUOTE]
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