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<blockquote data-quote="rusty" data-source="post: 7946307" data-attributes="member: 689"><p>Those who were invited to join the scheme and joined the webinar would have seen that the driver behind this is branded sales growth. In very rough terms 1/3 of the milk is sold under a brand but it provides 2/3rds of the profits. Arla are constantly trying to move milk into the branded sector as this is what is driving their milk price. Arla 360 is part of this process to help drive the price for all Arla members. The scheme will suit some farms more than others and the payment is ’cost compensation’ for the extra hoops you have to jump through. Some may decide those costs don’t stack up for them but should be aware that those who do take it up are helping to drive branded sales which helps the Arla base price over and above any cost compensation payment they receive.</p></blockquote><p></p>
[QUOTE="rusty, post: 7946307, member: 689"] Those who were invited to join the scheme and joined the webinar would have seen that the driver behind this is branded sales growth. In very rough terms 1/3 of the milk is sold under a brand but it provides 2/3rds of the profits. Arla are constantly trying to move milk into the branded sector as this is what is driving their milk price. Arla 360 is part of this process to help drive the price for all Arla members. The scheme will suit some farms more than others and the payment is ’cost compensation’ for the extra hoops you have to jump through. Some may decide those costs don’t stack up for them but should be aware that those who do take it up are helping to drive branded sales which helps the Arla base price over and above any cost compensation payment they receive. [/QUOTE]
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