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<blockquote data-quote="Martin Holden" data-source="post: 7386001" data-attributes="member: 710"><p>I think you’ve hit on something here Ollie. I would say Red Tractor doesn’t resonate with Jo public walking up and down the isles of our supermarkets. Sure those that frequent farm shops probably do and if not they value provenance I would say. I really don’t know what UK Ag’ has to do to connect fully with Jo Public apart from keep trying. I fear sometimes a Union Jack on a good label means “more expensive” to many especially when many know that imported food is generally cheaper. So often what the press reports are farmers and or farming groups defending their products against cheaper imports. I think this is where the challenge is. In my lifetime UK Ag’ has never really been strong at promoting home grown food sadly. Maybe in the good old days if the FMC, Milk Marketing Board it was a little different but as people’s diets have changed, are we/can we produce what folk want? We can’t grow rice as far as I know for example. Tough gig, this one.</p></blockquote><p></p>
[QUOTE="Martin Holden, post: 7386001, member: 710"] I think you’ve hit on something here Ollie. I would say Red Tractor doesn’t resonate with Jo public walking up and down the isles of our supermarkets. Sure those that frequent farm shops probably do and if not they value provenance I would say. I really don’t know what UK Ag’ has to do to connect fully with Jo Public apart from keep trying. I fear sometimes a Union Jack on a good label means “more expensive” to many especially when many know that imported food is generally cheaper. So often what the press reports are farmers and or farming groups defending their products against cheaper imports. I think this is where the challenge is. In my lifetime UK Ag’ has never really been strong at promoting home grown food sadly. Maybe in the good old days if the FMC, Milk Marketing Board it was a little different but as people’s diets have changed, are we/can we produce what folk want? We can’t grow rice as far as I know for example. Tough gig, this one. [/QUOTE]
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