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Farm Business
Agricultural Matters
Concerned about Red Tractor collapse.
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<blockquote data-quote="slackjawedyokel" data-source="post: 7921827" data-attributes="member: 34254"><p>Here’s a thought.</p><p></p><p>I know that RT assurance has cost me quite a bit over the past 20+ years; directly in terms of the fees charged and indirectly in terms of levys on my produce and the extra office- time required to jump through the extra hoops that are presented.</p><p></p><p>What I have received in return for my money is unclear. As far as I remember the scheme was originally sold as a way to realise a premium for our produce. This rapidly seemed to morph into RT being a ‘gatekeeper’ organisation, whereby I have to be assured to send my grain to the local silo, and I have to be assured to send my cattle to the abattoir (they’re organic, so I can’t take them to the mart without losing the small <strong>but real </strong>premium on them).</p><p></p><p>Like everyone else who is farm assured, I’ve regularly had guff through the post extolling RTs brilliance and I strongly suspect it’s all a load of rubbish because I don’t believe it’s something that customers seek out therefore it adds no value.</p><p></p><p>Just wondering; could we commission a piece of independent research into what factors customers take into account when buying products in the supermarket? Thinking about, say, beef and lamb (my main areas), I strongly suspect that customers will buy mainly on factors such as price and maybe where the animals were produced and how long the meat has been aged. I suspect that virtually no-one goes into a shop looking for the red tractor symbol, or could take a stab at its meaning if asked.</p><p></p><p>It would be good to have something concrete to throw back at RT next time we’re told what a good job they’re doing on our behalf.</p><p></p><p>What do you think [USER=6]@Clive[/USER] [USER=5328]@Chris F[/USER] ? Personally I’d be happy to sling a few tenners in a fund for such a piece of research, but personally I wouldn’t have a clue how to start organising it.</p></blockquote><p></p>
[QUOTE="slackjawedyokel, post: 7921827, member: 34254"] Here’s a thought. I know that RT assurance has cost me quite a bit over the past 20+ years; directly in terms of the fees charged and indirectly in terms of levys on my produce and the extra office- time required to jump through the extra hoops that are presented. What I have received in return for my money is unclear. As far as I remember the scheme was originally sold as a way to realise a premium for our produce. This rapidly seemed to morph into RT being a ‘gatekeeper’ organisation, whereby I have to be assured to send my grain to the local silo, and I have to be assured to send my cattle to the abattoir (they’re organic, so I can’t take them to the mart without losing the small [B]but real [/B]premium on them). Like everyone else who is farm assured, I’ve regularly had guff through the post extolling RTs brilliance and I strongly suspect it’s all a load of rubbish because I don’t believe it’s something that customers seek out therefore it adds no value. Just wondering; could we commission a piece of independent research into what factors customers take into account when buying products in the supermarket? Thinking about, say, beef and lamb (my main areas), I strongly suspect that customers will buy mainly on factors such as price and maybe where the animals were produced and how long the meat has been aged. I suspect that virtually no-one goes into a shop looking for the red tractor symbol, or could take a stab at its meaning if asked. It would be good to have something concrete to throw back at RT next time we’re told what a good job they’re doing on our behalf. What do you think [USER=6]@Clive[/USER] [USER=5328]@Chris F[/USER] ? Personally I’d be happy to sling a few tenners in a fund for such a piece of research, but personally I wouldn’t have a clue how to start organising it. [/QUOTE]
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Concerned about Red Tractor collapse.
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