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Farm Business
Agricultural Matters
Concerned about Red Tractor collapse.
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<blockquote data-quote="Clive" data-source="post: 7921927" data-attributes="member: 6"><p>Red tractor have research that they say proves consumers recognise the brand - I strongly suspect that its the union flag part of the brand that is recognised however, I mean who doesn't recognise that ! Their own research also doesn't ask more critical questions such as are you prepared to pay a premium for the brand / logo or id it ACTUALLY just the British bit that you value and nothing to do with the assurance etc ...... which again I strongly suspect to be the case </p><p></p><p></p><p>Trouble with commissioned research is you can get whatever answer you want simply by changing how you ask the questions !</p></blockquote><p></p>
[QUOTE="Clive, post: 7921927, member: 6"] Red tractor have research that they say proves consumers recognise the brand - I strongly suspect that its the union flag part of the brand that is recognised however, I mean who doesn't recognise that ! Their own research also doesn't ask more critical questions such as are you prepared to pay a premium for the brand / logo or id it ACTUALLY just the British bit that you value and nothing to do with the assurance etc ...... which again I strongly suspect to be the case Trouble with commissioned research is you can get whatever answer you want simply by changing how you ask the questions ! [/QUOTE]
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Concerned about Red Tractor collapse.
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