Forums
New posts
Forum list
Search forums
What's new
New posts
New resources
Latest activity
Trending Threads
Resources
Latest reviews
Search resources
FarmTV
Farm Compare
Search
Tokens/Searches
Calendar
Upcoming Events
Members
Registered members
Current visitors
New Resources
New posts
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Forum list
Search forums
Menu
Log in
Register
Navigation
Install the app
Install
More options
Contact us
Close Menu
Forums
Agricultural Media
News, PR, Shows and Events
Consumer side of UK-wide beef research project begins at Balmoral
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Agriland RSS" data-source="post: 7761821" data-attributes="member: 105608"><p>Written by Rachel Martin from Agriland</p><p></p><p>Scientists from Scotland have begun a UK-wide beef research project testing which production methods make the best steak at this week’s Balmoral Show.</p><p></p><p></p><p></p><p>The project is lead by Dunbia, which will work alongside SRUC, Scotland’s Rural University and precision farming software firm Breedr.</p><p></p><p></p><p></p><p>The tasting will be carried out in SRUC’s new specialist mobile sensory lab – a converted articulated lorry adapted to contain 12 tasting stations and a mini kitchen – which will be used to take the research to different corners of the UK.</p><p></p><p></p><p></p><p>The idea is to capture enough consumer data to be able to analyse which breeds and production systems produce the tastiest beef and to use the findings to influence future beef breeding and production systems.</p><p></p><p></p><p></p><p>Prof. Eileen Wall, whose research has focused on reducing the environmental impact of red meat through genetic progress and more efficient ruminant livestock systems, will lead the project.</p><p></p><p></p><p></p><p>The team is aiming to oversee <strong>900 steak tastings</strong> this week at the show, with members of the public asked to rate the samples for tenderness, juiciness and flavour preferences.</p><p></p><p></p><p></p><p>“Each person will get three steak samples – and we are telling them nothing about them!” Prof. Wall said.</p><p></p><p></p><p></p><p>“The project is called ‘Conception to Consumption’ and we are about two-thirds of the way through it now.</p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p>“We are following animals from across the beef sector representing a range of UK breeds and systems. There’s a mixture of native beef, continental and dairy-bred beef as well.</p><p></p><p></p><p></p><p>“What we are trying to work out is what makes an efficient lifetime for an animal and tastier output at the end,” she added.</p><p></p><p></p><p>The post <a href="https://www.agriland.co.uk/farming-news/consumer-side-of-uk-wide-beef-research-project-begins-at-balmoral/" target="_blank">Consumer side of UK-wide beef research project begins at Balmoral</a> appeared first on <a href="https://www.agriland.co.uk" target="_blank">Agriland.co.uk</a>.</p><p></p><p><a href="https://www.agriland.co.uk/farming-news/consumer-side-of-uk-wide-beef-research-project-begins-at-balmoral/" target="_blank">Continue reading on the Agriland Website...</a></p></blockquote><p></p>
[QUOTE="Agriland RSS, post: 7761821, member: 105608"] Written by Rachel Martin from Agriland Scientists from Scotland have begun a UK-wide beef research project testing which production methods make the best steak at this week’s Balmoral Show. The project is lead by Dunbia, which will work alongside SRUC, Scotland’s Rural University and precision farming software firm Breedr. The tasting will be carried out in SRUC’s new specialist mobile sensory lab – a converted articulated lorry adapted to contain 12 tasting stations and a mini kitchen – which will be used to take the research to different corners of the UK. The idea is to capture enough consumer data to be able to analyse which breeds and production systems produce the tastiest beef and to use the findings to influence future beef breeding and production systems. Prof. Eileen Wall, whose research has focused on reducing the environmental impact of red meat through genetic progress and more efficient ruminant livestock systems, will lead the project. The team is aiming to oversee [B]900 steak tastings[/B] this week at the show, with members of the public asked to rate the samples for tenderness, juiciness and flavour preferences. “Each person will get three steak samples – and we are telling them nothing about them!” Prof. Wall said. “The project is called ‘Conception to Consumption’ and we are about two-thirds of the way through it now. “We are following animals from across the beef sector representing a range of UK breeds and systems. There’s a mixture of native beef, continental and dairy-bred beef as well. “What we are trying to work out is what makes an efficient lifetime for an animal and tastier output at the end,” she added. The post [URL='https://www.agriland.co.uk/farming-news/consumer-side-of-uk-wide-beef-research-project-begins-at-balmoral/']Consumer side of UK-wide beef research project begins at Balmoral[/URL] appeared first on [URL='https://www.agriland.co.uk']Agriland.co.uk[/URL]. [url="https://www.agriland.co.uk/farming-news/consumer-side-of-uk-wide-beef-research-project-begins-at-balmoral/"]Continue reading on the Agriland Website...[/url] [/QUOTE]
Insert quotes…
Verification
Post reply
Forums
Agricultural Media
News, PR, Shows and Events
Consumer side of UK-wide beef research project begins at Balmoral
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top