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Farm Building and Infrastructure
Rural Diversification
Experienced egg sellers feedback on selling please
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<blockquote data-quote="Pasty" data-source="post: 1325560" data-attributes="member: 1651"><p>I totally applaud what you are doing, I really do. I'm on a similar mission and know what you are up against. </p><p></p><p>What I would say is that you can't base your pricing on Riverford or any other organic egg seller. First you are not certified yet and I know that is only a matter of time but it does count. Secondly, these people have marketing clout and that gets customers. It's not fair and I would buy your pastured eggs any day over some random SA certified organic eggs but that's because I know that you can be SA certified and have hens paddling around in shite for half their short lives. </p><p></p><p>But you are up against it and while part of me applauds your defensive attitude to your pricing strategy, you've still got to sell it. Will be interested to know how you get on. I would like to know that there is a good market for a premium egg where the end customer actually gave a flying f**k about how it was produced. </p><p></p><p>I often see my farming friends in supermarkets buying caged eggs and the cheapest Danish bacon. My parents even do it. Hard to keep the faith when your own are selling you and themselves down the river.</p></blockquote><p></p>
[QUOTE="Pasty, post: 1325560, member: 1651"] I totally applaud what you are doing, I really do. I'm on a similar mission and know what you are up against. What I would say is that you can't base your pricing on Riverford or any other organic egg seller. First you are not certified yet and I know that is only a matter of time but it does count. Secondly, these people have marketing clout and that gets customers. It's not fair and I would buy your pastured eggs any day over some random SA certified organic eggs but that's because I know that you can be SA certified and have hens paddling around in shite for half their short lives. But you are up against it and while part of me applauds your defensive attitude to your pricing strategy, you've still got to sell it. Will be interested to know how you get on. I would like to know that there is a good market for a premium egg where the end customer actually gave a flying f**k about how it was produced. I often see my farming friends in supermarkets buying caged eggs and the cheapest Danish bacon. My parents even do it. Hard to keep the faith when your own are selling you and themselves down the river. [/QUOTE]
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Experienced egg sellers feedback on selling please
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