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<blockquote data-quote="Steevo" data-source="post: 3639422" data-attributes="member: 430"><p>You walk into a shop...</p><p></p><p>Two identical products side by side. Same price. One has RT logo, the other doesn't. Which would you choose? Probably RT because it's something "free" for nothing. It doesn't mean you value it though, or necessarily feel reassured by it.</p><p></p><p>Look at the safety stats for cars. Some of the most expensive have the worst safety ratings. But because they're a posh brand, or the price is high, it creates <em>perceived</em> quality.</p><p></p><p></p><p></p><p>Next time you're in the supermarket....see if you can spot any other assurance marques that are of the same "level" as RT but from other countries. (note I'm not talking about organic, freedom foods, etc. as these are higher standards for a premium market. This should really be what RT is about - a premium above imported goods produced to different standards).</p></blockquote><p></p>
[QUOTE="Steevo, post: 3639422, member: 430"] You walk into a shop... Two identical products side by side. Same price. One has RT logo, the other doesn't. Which would you choose? Probably RT because it's something "free" for nothing. It doesn't mean you value it though, or necessarily feel reassured by it. Look at the safety stats for cars. Some of the most expensive have the worst safety ratings. But because they're a posh brand, or the price is high, it creates [I]perceived[/I] quality. Next time you're in the supermarket....see if you can spot any other assurance marques that are of the same "level" as RT but from other countries. (note I'm not talking about organic, freedom foods, etc. as these are higher standards for a premium market. This should really be what RT is about - a premium above imported goods produced to different standards). [/QUOTE]
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