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Free range MMB whats happening?
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<blockquote data-quote="Farmer1001" data-source="post: 3867440" data-attributes="member: 17350"><p>Not quiet at all, just returned last night from Isle Of man presenting on consumer trends and values, TBH we could learn from those guys about branding and matching supply with demand, we are not having as many farmer meetings as we are meetings with consumer groups, retailers etc quite simply because we are not selling milk to farmers. When Pasture Promise went live in March it created a lot of retail interest (as you can imagine), we were offered a contract to supply "generic free range milk" for retailer own brand on a contract no better than the same biassed destructive contracts that already exist. As you know we are not simply a brand we are a campaign to do better for dairy by connecting with consumers and the "values" they consider when buying milk. Getting a retail listing is easy, keeping it there is hard so its a slog, yes things have not happened as fast as we would like but with milk prices not killing farmers then we can afford to get this right rather than jump in and give the value away. Delivering a sustainable future for dairy is about addressing consumers and this requires a culture change within the industry. Now I dont agree with everything Neil Darwent says when promoting PP, but despite NO in store promotion and our industry actively trying to derail him (slashing organic milk shelf price) he has gone from 109 to 360 stores because consumers are buying it, now this means consumers are either trading up from generic milk or perhaps choosing PP over organic (may explain why you are anti our campaign), either way consumers are shouting with their wallets. The biggest obstacle to opening the door to a new way of doing things is the lack of drive, support and vision by our industry leaders, which is why we push on. There is a lot of politics within our supply chain that hinders progress for many new initiatives, in fighting between our various bodies and lack of importance when UK Ag is considered within Brexit discussions, add this to retailers current supply relationships and their direct supply groups then there are a lot of circles to be squared before UK dairy spreads its wings and flies as apposed to be constantly wing clipped. Not sure that will satisfy you Adam but thats where we are. Looking forward to seeing your efforts to promote all British milk on #WorldMilkDay because we need demand for all milk as this is the best way for ALL producers from all systems to gain value for their milk. Feel free to follow us on other social media.</p></blockquote><p></p>
[QUOTE="Farmer1001, post: 3867440, member: 17350"] Not quiet at all, just returned last night from Isle Of man presenting on consumer trends and values, TBH we could learn from those guys about branding and matching supply with demand, we are not having as many farmer meetings as we are meetings with consumer groups, retailers etc quite simply because we are not selling milk to farmers. When Pasture Promise went live in March it created a lot of retail interest (as you can imagine), we were offered a contract to supply "generic free range milk" for retailer own brand on a contract no better than the same biassed destructive contracts that already exist. As you know we are not simply a brand we are a campaign to do better for dairy by connecting with consumers and the "values" they consider when buying milk. Getting a retail listing is easy, keeping it there is hard so its a slog, yes things have not happened as fast as we would like but with milk prices not killing farmers then we can afford to get this right rather than jump in and give the value away. Delivering a sustainable future for dairy is about addressing consumers and this requires a culture change within the industry. Now I dont agree with everything Neil Darwent says when promoting PP, but despite NO in store promotion and our industry actively trying to derail him (slashing organic milk shelf price) he has gone from 109 to 360 stores because consumers are buying it, now this means consumers are either trading up from generic milk or perhaps choosing PP over organic (may explain why you are anti our campaign), either way consumers are shouting with their wallets. The biggest obstacle to opening the door to a new way of doing things is the lack of drive, support and vision by our industry leaders, which is why we push on. There is a lot of politics within our supply chain that hinders progress for many new initiatives, in fighting between our various bodies and lack of importance when UK Ag is considered within Brexit discussions, add this to retailers current supply relationships and their direct supply groups then there are a lot of circles to be squared before UK dairy spreads its wings and flies as apposed to be constantly wing clipped. Not sure that will satisfy you Adam but thats where we are. Looking forward to seeing your efforts to promote all British milk on #WorldMilkDay because we need demand for all milk as this is the best way for ALL producers from all systems to gain value for their milk. Feel free to follow us on other social media. [/QUOTE]
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