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Regenerative Agriculture and Direct Drilling
Holistic Farming
"Improving Our Lot" - Planned Holistic Grazing, for starters..
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<blockquote data-quote="Fenwick" data-source="post: 7713927" data-attributes="member: 120460"><p>The retailers and industry work hard to tell customers what they want.</p><p></p><p>When I started selling rosé veal, it was really difficult as customers wanted 'white' meat, as this is considered a sign of quality. This is sales pitch used by industry, retail and butchers.</p><p>Of course we know this is not the case, but in order to industrialise the process and produce ever more cheaply the animals were held inside in cramped individual pens away from grass and fed milk powder by machine.</p><p></p><p>To appreciate the scale of this one must appreciate that the EUROP price grid takes this into account with a scale of 1-5 for the meat colour. 1 being white and 5 being deep red.</p><p>When my animals are too darK (3) I lose 1€/kg carcass.</p><p></p><p>This led to some unscrupulous activities in order to whiten the meat. Feeding the animals bleach, draining blood etc.</p><p></p><p>Even now I am supposed to prevent my veal calves having access to grass in order to meat the demands of the cooperative. (I have refused, and for the moment they are still taking my animals).</p><p></p><p>So when I wanted to direct sell rosé veal, I had to convince my potential clients that my product wasn't utter shite. Which I did, mostly by being transparent about how the animals are raised.</p><p></p><p></p><p></p><p></p><p>Which is why direct selling is so useful. Price maker, not price taker.</p></blockquote><p></p>
[QUOTE="Fenwick, post: 7713927, member: 120460"] The retailers and industry work hard to tell customers what they want. When I started selling rosé veal, it was really difficult as customers wanted 'white' meat, as this is considered a sign of quality. This is sales pitch used by industry, retail and butchers. Of course we know this is not the case, but in order to industrialise the process and produce ever more cheaply the animals were held inside in cramped individual pens away from grass and fed milk powder by machine. To appreciate the scale of this one must appreciate that the EUROP price grid takes this into account with a scale of 1-5 for the meat colour. 1 being white and 5 being deep red. When my animals are too darK (3) I lose 1€/kg carcass. This led to some unscrupulous activities in order to whiten the meat. Feeding the animals bleach, draining blood etc. Even now I am supposed to prevent my veal calves having access to grass in order to meat the demands of the cooperative. (I have refused, and for the moment they are still taking my animals). So when I wanted to direct sell rosé veal, I had to convince my potential clients that my product wasn't utter shite. Which I did, mostly by being transparent about how the animals are raised. Which is why direct selling is so useful. Price maker, not price taker. [/QUOTE]
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Regenerative Agriculture and Direct Drilling
Holistic Farming
"Improving Our Lot" - Planned Holistic Grazing, for starters..
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