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Jamie Oliver Backs Farmers
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<blockquote data-quote="Sandpit Farm" data-source="post: 6964811" data-attributes="member: 1646"><p>PR is about using influencers. He is an influencer whether you love him or hate him... let's take the PR and move on. People don't actually care where they hear things from they just know they've heard it from someone high profile.</p><p></p><p>I always hear farmers saying we need to educate people about where their food comes from. People genuinely don't care and will not be educated as it takes effort. They just get influenced by small punchy clips - something the vegan lobby excel in. On social media a video of butter melting on a crumpet or a cow having a scratch is far more impactful than an informative documentary about the impact of global trade on meat prices.</p><p></p><p>Jamie Oliver writing an open letter and bringing it to the fore forces the politicians to look at it. The NFU and friends can fill in the gaps on information etc.</p></blockquote><p></p>
[QUOTE="Sandpit Farm, post: 6964811, member: 1646"] PR is about using influencers. He is an influencer whether you love him or hate him... let's take the PR and move on. People don't actually care where they hear things from they just know they've heard it from someone high profile. I always hear farmers saying we need to educate people about where their food comes from. People genuinely don't care and will not be educated as it takes effort. They just get influenced by small punchy clips - something the vegan lobby excel in. On social media a video of butter melting on a crumpet or a cow having a scratch is far more impactful than an informative documentary about the impact of global trade on meat prices. Jamie Oliver writing an open letter and bringing it to the fore forces the politicians to look at it. The NFU and friends can fill in the gaps on information etc. [/QUOTE]
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