Forums
New posts
Forum list
Search forums
What's new
New posts
New resources
Latest activity
Trending Threads
Resources
Latest reviews
Search resources
FarmTV
Farm Compare
Search
Tokens/Searches
Calendar
Upcoming Events
Members
Registered members
Current visitors
New Resources
New posts
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Forum list
Search forums
Menu
Log in
Register
Navigation
Install the app
Install
More options
Contact us
Close Menu
Forums
Farm Business
Agricultural Matters
Opinion Harvester Survey - Red Tractor
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Grass And Grain" data-source="post: 8202287" data-attributes="member: 23184"><p>Suppose it doesn't matter what I want. What matters is what the customer wants and what they're prepared to pay for. They buy Danish Crown and think nothing of it. The shopping trollies are full of it, the supermarkets are happy with it on the shelf, and it's a light touch 36 month inspection, so why would we want to have extra costs piled on the UK farmer when it gets placed next to each other on the shelf at Tesco.</p><p></p><p>If Tesco say they want 12 month inspection RT bacon, that's fine, but don't tell us that and then buy DC and undermine our price. We must not be happy with that, and although we might like the ideal of the premium RT product and that premium product being purchased in preference, in reality the supermarkets' actions have not changed, they continue to want free gold plating from UK suppliers whilst they buy DC.</p><p></p><p>I'd like to think RT would give us a premium marketing edge over imports, and 100% shelf space, but it hasn't imho, not in 20 years. So why think anything is going to change now.</p><p></p><p>Just trying to think it all through. All the for and against reasons, and to try and make sense of it all, in order to decide how best to tackle the issue.</p><p></p><p>It makes perfect sense to go to Tesco and say "Look, DC supplies under Protocol X, yet you want us to supply under Protocol X+++. Tell you what, either ask us to continue supplying under Protocol X+++ and give us 100% of the shelf space, or we only supply under Protocol X. Alternative, we want you to only give DC shelf space if they also supply Protocol X+++. That's fair isn't it?"</p><p></p><p>At the moment we seem to have the worst of both worlds. We're supplying X+++, yet sharing our shelf space with import Protocol X competitor, who have lower costs so therefore can undercut us on price.</p></blockquote><p></p>
[QUOTE="Grass And Grain, post: 8202287, member: 23184"] Suppose it doesn't matter what I want. What matters is what the customer wants and what they're prepared to pay for. They buy Danish Crown and think nothing of it. The shopping trollies are full of it, the supermarkets are happy with it on the shelf, and it's a light touch 36 month inspection, so why would we want to have extra costs piled on the UK farmer when it gets placed next to each other on the shelf at Tesco. If Tesco say they want 12 month inspection RT bacon, that's fine, but don't tell us that and then buy DC and undermine our price. We must not be happy with that, and although we might like the ideal of the premium RT product and that premium product being purchased in preference, in reality the supermarkets' actions have not changed, they continue to want free gold plating from UK suppliers whilst they buy DC. I'd like to think RT would give us a premium marketing edge over imports, and 100% shelf space, but it hasn't imho, not in 20 years. So why think anything is going to change now. Just trying to think it all through. All the for and against reasons, and to try and make sense of it all, in order to decide how best to tackle the issue. It makes perfect sense to go to Tesco and say "Look, DC supplies under Protocol X, yet you want us to supply under Protocol X+++. Tell you what, either ask us to continue supplying under Protocol X+++ and give us 100% of the shelf space, or we only supply under Protocol X. Alternative, we want you to only give DC shelf space if they also supply Protocol X+++. That's fair isn't it?" At the moment we seem to have the worst of both worlds. We're supplying X+++, yet sharing our shelf space with import Protocol X competitor, who have lower costs so therefore can undercut us on price. [/QUOTE]
Insert quotes…
Verification
Post reply
Forums
Farm Business
Agricultural Matters
Opinion Harvester Survey - Red Tractor
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top