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Red Tractor Beef lifetime Assurance.
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<blockquote data-quote="Simon Bainbridge" data-source="post: 1054164" data-attributes="member: 18428"><p>Here in the North of England farmers have embraced farm assurance. At our local market at the end of Feb 88% of the store cattle and over 99% of the store hoggs were farm assured. At this market the stock will receive some of the strongest prices in the country. If farmers were not farm assured it would limit their outlets and they would receive less for their stock.In Scotland where they do receive the best prices in the UK and Ireland 97% of the cattle population is farm assured and they have been for 10 yrs. At a recent auction on the West Coast the difference between farm assured and not was 200-300 £/hd (NBA statistic) Our prime cattle and lambs have to be farm assured to receive premium prices. On the back of Scotland's assurance they have got their beef into Sweden's largest retailer,which is great for their exports. That could be us in a few years opening up new export markets. The Great British consumer gives us fantastic support for Farm assured British Beef and the Red Tractor with the union flag tells them it is from a British farm,what a fantastic marketing tool. The three super markets that are growing market share at present are all huge supporters of the Red Tractor,Aldi,Lidl and Waitrose. I visited an Aldi in Newcastle recently and the fresh beef,lamb and milk counter was like being at a Jubilee Party. British farming would be in a much poorer place with out it. On another note I see that West Country PGI Beef is wanting to go national and international with its sales and receive a price similar to what the Scots receive...and interestingly it has to be Whole Life Assured!</p></blockquote><p></p>
[QUOTE="Simon Bainbridge, post: 1054164, member: 18428"] Here in the North of England farmers have embraced farm assurance. At our local market at the end of Feb 88% of the store cattle and over 99% of the store hoggs were farm assured. At this market the stock will receive some of the strongest prices in the country. If farmers were not farm assured it would limit their outlets and they would receive less for their stock.In Scotland where they do receive the best prices in the UK and Ireland 97% of the cattle population is farm assured and they have been for 10 yrs. At a recent auction on the West Coast the difference between farm assured and not was 200-300 £/hd (NBA statistic) Our prime cattle and lambs have to be farm assured to receive premium prices. On the back of Scotland's assurance they have got their beef into Sweden's largest retailer,which is great for their exports. That could be us in a few years opening up new export markets. The Great British consumer gives us fantastic support for Farm assured British Beef and the Red Tractor with the union flag tells them it is from a British farm,what a fantastic marketing tool. The three super markets that are growing market share at present are all huge supporters of the Red Tractor,Aldi,Lidl and Waitrose. I visited an Aldi in Newcastle recently and the fresh beef,lamb and milk counter was like being at a Jubilee Party. British farming would be in a much poorer place with out it. On another note I see that West Country PGI Beef is wanting to go national and international with its sales and receive a price similar to what the Scots receive...and interestingly it has to be Whole Life Assured! [/QUOTE]
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