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RT Outers - Divert Your Eyes
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<blockquote data-quote="ollie989898" data-source="post: 7431049" data-attributes="member: 54866"><p>RT is compulsory to farms even though it isn't compulsory on food and retailers don't even care about it. It has no marketplace prescence and means nothing to consumers. <strong>What is the point?</strong></p><p></p><p>Retailers and big brand names won't use generic logos or brand names that their competitors can use. Why would they want to associate themselves with a logo that could undermine their own? It makes no sense.</p><p></p><p>I see Arla lacto-free milk has no mention of it's providence nor a red tractor logo on it. The company have created a powerful brand name and a unique selling point for their product. What advantage does putting a red tractor logo on it give them when Nestle and co can use it as well?</p><p></p><p>Product differentiation is the name of the game, a product becomes distinct and desirable to consumers and you can whistle a margin from it.</p><p></p><p>I just see no need for RT when the marketplace clearly wants to diverge into individual schemes that are better able to deliver increased margin for all the players within it.</p><p></p><p>Red tractor seems to be a 'do as we say for your own good' kind of mentality. It's supporters all bang on about how great it is and stops producers having to abide by several other schemes- wakey wakey, it doesn't protect the industry from cheaper imports, and in many sectors there are already better schemes for which cold hard cash is paid to people complying with it.</p><p></p><p>RT seems to want to regulate the commodity end of the market. The future needs to be aimed at more than being a mere commodity producer these days.</p></blockquote><p></p>
[QUOTE="ollie989898, post: 7431049, member: 54866"] RT is compulsory to farms even though it isn't compulsory on food and retailers don't even care about it. It has no marketplace prescence and means nothing to consumers. [B]What is the point?[/B] Retailers and big brand names won't use generic logos or brand names that their competitors can use. Why would they want to associate themselves with a logo that could undermine their own? It makes no sense. I see Arla lacto-free milk has no mention of it's providence nor a red tractor logo on it. The company have created a powerful brand name and a unique selling point for their product. What advantage does putting a red tractor logo on it give them when Nestle and co can use it as well? Product differentiation is the name of the game, a product becomes distinct and desirable to consumers and you can whistle a margin from it. I just see no need for RT when the marketplace clearly wants to diverge into individual schemes that are better able to deliver increased margin for all the players within it. Red tractor seems to be a 'do as we say for your own good' kind of mentality. It's supporters all bang on about how great it is and stops producers having to abide by several other schemes- wakey wakey, it doesn't protect the industry from cheaper imports, and in many sectors there are already better schemes for which cold hard cash is paid to people complying with it. RT seems to want to regulate the commodity end of the market. The future needs to be aimed at more than being a mere commodity producer these days. [/QUOTE]
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