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RT Outers - Divert Your Eyes
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<blockquote data-quote="ollie989898" data-source="post: 7431807" data-attributes="member: 54866"><p>It's obvious that Waitrose and similar are very very selective about who they want as a supplier. I can assure you that of the Waitrose suppliers I know of, none of them were mugs, chancers or messers- I would go so far to say that these farmers were the most forward thinking and innovatory I know.</p><p></p><p>Retailers ALREADY put input into these standards- they create them. Not the NFU, not farmers, not anyone else but <em>retailers themselves</em>. They create the scheme (at their own expense) and then use it as a powerful marketing tool. If they did not believe in their own schemes or think they could squeeze money out of it, they wouldn't bother and would instead go the red tractor/commodity/horsemeat lasagne route and peddle just about any old carp and fudge the standards. That is the road to ruin. British farmers competing with imported product is not an option for the majority. The British industry should be looking to sell a low carbon, sustainable and minimal environmental footprint product that seeks to diverge from the commodity markets and sell to a consumer who is becoming a lot more environmentally aware. Red tractor is not that vehicle. It is not worthwhile intellectual property, it has no market presence and it creates no premium or upsell for retailers nor farmers. It is nothing but an NFU tax on the industry really and creates no value added at any point that I can see.</p><p></p><p>If you want to continue peddling RT product into a market saturated by Irish beef, Polish pork and the like, go you ahead but those days are rapidly drawing to a close. All RT constitutes is another load of straw on the camels back of the industry that means nothing.</p></blockquote><p></p>
[QUOTE="ollie989898, post: 7431807, member: 54866"] It's obvious that Waitrose and similar are very very selective about who they want as a supplier. I can assure you that of the Waitrose suppliers I know of, none of them were mugs, chancers or messers- I would go so far to say that these farmers were the most forward thinking and innovatory I know. Retailers ALREADY put input into these standards- they create them. Not the NFU, not farmers, not anyone else but [I]retailers themselves[/I]. They create the scheme (at their own expense) and then use it as a powerful marketing tool. If they did not believe in their own schemes or think they could squeeze money out of it, they wouldn't bother and would instead go the red tractor/commodity/horsemeat lasagne route and peddle just about any old carp and fudge the standards. That is the road to ruin. British farmers competing with imported product is not an option for the majority. The British industry should be looking to sell a low carbon, sustainable and minimal environmental footprint product that seeks to diverge from the commodity markets and sell to a consumer who is becoming a lot more environmentally aware. Red tractor is not that vehicle. It is not worthwhile intellectual property, it has no market presence and it creates no premium or upsell for retailers nor farmers. It is nothing but an NFU tax on the industry really and creates no value added at any point that I can see. If you want to continue peddling RT product into a market saturated by Irish beef, Polish pork and the like, go you ahead but those days are rapidly drawing to a close. All RT constitutes is another load of straw on the camels back of the industry that means nothing. [/QUOTE]
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