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Farm Building and Infrastructure
Rural Diversification
Selling beef at farmer's markets
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<blockquote data-quote="BobTheSmallholder" data-source="post: 5276634" data-attributes="member: 80636"><p>Online could be a better option, there are lots of cost effective and eco-friendly packaging solutions along with 24hr couriers. Use social media to full effect and invest in some nice branding and a good website. Do the odd big food festival/market to drum up business. You really need to be free range/organic/re-generative to make people see the value in what you are offering. As was said above a range really helps so look at something like the Ridgedale Permaculture videos on YouTube where they offer their customers organic veg, free range organic eggs & meat chickens etc so they buy more in a single transaction.</p><p></p><p>Small farmers markets with low pitch fees can be good to spread the word when you start but a bigger county/regional event could bring in several dozen regular customers if done right. </p><p></p><p>Don't skimp on branding! We all know dozens of companies that command a price premium beyond the actual value of the product because of how they market their product. Google free range/organic meat and you will find companies selling hundreds of chickens at £15+ every month and beef for £20-30/kg because they make their customers believe it is high welfare, delicious product that is worth every penny. Doing it all online means minimal customer face-to-face too which is always a bonus!</p></blockquote><p></p>
[QUOTE="BobTheSmallholder, post: 5276634, member: 80636"] Online could be a better option, there are lots of cost effective and eco-friendly packaging solutions along with 24hr couriers. Use social media to full effect and invest in some nice branding and a good website. Do the odd big food festival/market to drum up business. You really need to be free range/organic/re-generative to make people see the value in what you are offering. As was said above a range really helps so look at something like the Ridgedale Permaculture videos on YouTube where they offer their customers organic veg, free range organic eggs & meat chickens etc so they buy more in a single transaction. Small farmers markets with low pitch fees can be good to spread the word when you start but a bigger county/regional event could bring in several dozen regular customers if done right. Don't skimp on branding! We all know dozens of companies that command a price premium beyond the actual value of the product because of how they market their product. Google free range/organic meat and you will find companies selling hundreds of chickens at £15+ every month and beef for £20-30/kg because they make their customers believe it is high welfare, delicious product that is worth every penny. Doing it all online means minimal customer face-to-face too which is always a bonus! [/QUOTE]
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Farm Building and Infrastructure
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Selling beef at farmer's markets
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