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That bloody quorn advert
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<blockquote data-quote="PSQ" data-source="post: 7459274" data-attributes="member: 11374"><p>Forgive me if you’ve heard my tirade before, but Quorn was developed from the ICI ‘Pruteen’ process in the 60’s which was looking to develop an alternative source of protein for livestock feed.</p><p></p><p>Retailing a ‘livestock feed’ at a quality meat price obviously leaves a massive profit margin to reinvest into glossy advertising, and this has allowed the Monde Nissin Corporation to convince the public that it’s safe and ‘normal’ to eat a vaguely textured ‘mush’ of Fusarium Venenatum mold. </p><p> The real trick is selling it to a customer again, after they’ve experienced just how spongey and tasteless it was the first time.</p></blockquote><p></p>
[QUOTE="PSQ, post: 7459274, member: 11374"] Forgive me if you’ve heard my tirade before, but Quorn was developed from the ICI ‘Pruteen’ process in the 60’s which was looking to develop an alternative source of protein for livestock feed. Retailing a ‘livestock feed’ at a quality meat price obviously leaves a massive profit margin to reinvest into glossy advertising, and this has allowed the Monde Nissin Corporation to convince the public that it’s safe and ‘normal’ to eat a vaguely textured ‘mush’ of Fusarium Venenatum mold. The real trick is selling it to a customer again, after they’ve experienced just how spongey and tasteless it was the first time. [/QUOTE]
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That bloody quorn advert
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