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Farm Business
Agricultural Matters
The Red Tractor ACCS referendum
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<blockquote data-quote="SilliamWhale" data-source="post: 7388224" data-attributes="member: 1232"><p>The German wheat will have similar standards to ours in as much as we have a broadly similar regulatory history - partly due to EU membership and partly due to the (that word again) "comingling" of so much of our trade and expectations. Which in itself is fine. However a purchaser in the UK is unlikely to afford the UK farmer the same courtesy unless it has a sticker for assurance even if the product is good. Which is remarkable really but we (and the NFU) have let that happen. I've said so for 20 years and it is why I am not a member. Its really really unforgivable to not put pressure on this for 20 years.</p><p></p><p>The Red Tractor have long been trying to claim they have a loved brand ,but they don't. Its too generic and too compromised. The fact that we cannot use the brand to demand a premium tells you all you need to know about the brand.</p><p></p><p>They could do a lot better of course, but they don't want to. Its an inward looking organisation which we are better off without.</p></blockquote><p></p>
[QUOTE="SilliamWhale, post: 7388224, member: 1232"] The German wheat will have similar standards to ours in as much as we have a broadly similar regulatory history - partly due to EU membership and partly due to the (that word again) "comingling" of so much of our trade and expectations. Which in itself is fine. However a purchaser in the UK is unlikely to afford the UK farmer the same courtesy unless it has a sticker for assurance even if the product is good. Which is remarkable really but we (and the NFU) have let that happen. I've said so for 20 years and it is why I am not a member. Its really really unforgivable to not put pressure on this for 20 years. The Red Tractor have long been trying to claim they have a loved brand ,but they don't. Its too generic and too compromised. The fact that we cannot use the brand to demand a premium tells you all you need to know about the brand. They could do a lot better of course, but they don't want to. Its an inward looking organisation which we are better off without. [/QUOTE]
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The Red Tractor ACCS referendum
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