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trill seeking farmers
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<blockquote data-quote="The Ruminant" data-source="post: 62464" data-attributes="member: 487"><p>There's an interesting marketing story about Trill.</p><p> </p><p>A few years ago, some marketing men were recruited by Trill to try to grow sales of the ubiquitous birdseed. They duly carried out market research etc but found that the product had such a dominant market share (>70% of all bird seed sales) that even an extensive (and expensive) advertising campaign would yield very few additional new customers.</p><p> </p><p>Instead, they came up with an ingenious solution.....</p><p> </p><p>On each pack of Trill, they printed the words "An Only Budgie is a Lonely Budgie". Straightaway, hundreds of budgie owners went out and bought a second, companion budgie. Immediately sales of Trill went through the roof as there were twice the number of budgies to feed.<img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile :)" loading="lazy" data-shortname=":)" /></p></blockquote><p></p>
[QUOTE="The Ruminant, post: 62464, member: 487"] There's an interesting marketing story about Trill. A few years ago, some marketing men were recruited by Trill to try to grow sales of the ubiquitous birdseed. They duly carried out market research etc but found that the product had such a dominant market share (>70% of all bird seed sales) that even an extensive (and expensive) advertising campaign would yield very few additional new customers. Instead, they came up with an ingenious solution..... On each pack of Trill, they printed the words "An Only Budgie is a Lonely Budgie". Straightaway, hundreds of budgie owners went out and bought a second, companion budgie. Immediately sales of Trill went through the roof as there were twice the number of budgies to feed.:) [/QUOTE]
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