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What is going on with gatekeeper at the minute?
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<blockquote data-quote="harvestyield" data-source="post: 1168888" data-attributes="member: 18520"><p>'Big data' will definitely be the next big revolution in farming, and I do think its analysis will be a facilitator to improve yields.</p><p></p><p>However, there are significant challenges for farmers:</p><p></p><p>1. Ownership of data. Whilst it is important for the end user to read the Terms and Conditions of Software, I believe it will be critical for a company to be transparent and clear about who owns the data, how it will be used, and who it can be shared with. This is a good blog on farm data ownership by a lawyer in the US that provides good analysis on the topic (<a href="http://www.janzenaglaw.com/2014/11/a-closer-look-at-farm-data-ownership.html" target="_blank">http://www.janzenaglaw.com/2014/11/a-closer-look-at-farm-data-ownership.html</a>).</p><p></p><p>2. Privacy of data. Aggregating data into large subsets does provide anonymity for the individual user. Where there are social or sharing features in the software, it is critical for the software provider to make it clear and transparent the extent of the sharing of non aggregated data.</p><p></p><p>3. The impact of accessibility of this data to the industry. On the optimistic side, analysis of big data could help smaller farming operations with greater insight, like a scaled up version of traditional benchmarking. On the negative here is a potential for the large forces in the market (i.e. the agri chemical companies, commodity merchants / traders) to get an even tighter grasp on it, at the expense of the producer.</p><p></p><p>I am personally optimistic about what 'big-data' will bring to agriculture, and there is an opportunity now to ensure that farming software solutions are made to empower the producer, rather than the ancillary interests.</p><p></p><p>Edit: Here is an interesting document put together by industry bodies in the US outlining their guidelines <a href="http://www.fb.org/tmp/uploads/PrivacyAndSecurityPrinciplesForFarmData.pdf" target="_blank">http://www.fb.org/tmp/uploads/PrivacyAndSecurityPrinciplesForFarmData.pdf</a></p></blockquote><p></p>
[QUOTE="harvestyield, post: 1168888, member: 18520"] 'Big data' will definitely be the next big revolution in farming, and I do think its analysis will be a facilitator to improve yields. However, there are significant challenges for farmers: 1. Ownership of data. Whilst it is important for the end user to read the Terms and Conditions of Software, I believe it will be critical for a company to be transparent and clear about who owns the data, how it will be used, and who it can be shared with. This is a good blog on farm data ownership by a lawyer in the US that provides good analysis on the topic ([URL]http://www.janzenaglaw.com/2014/11/a-closer-look-at-farm-data-ownership.html[/URL]). 2. Privacy of data. Aggregating data into large subsets does provide anonymity for the individual user. Where there are social or sharing features in the software, it is critical for the software provider to make it clear and transparent the extent of the sharing of non aggregated data. 3. The impact of accessibility of this data to the industry. On the optimistic side, analysis of big data could help smaller farming operations with greater insight, like a scaled up version of traditional benchmarking. On the negative here is a potential for the large forces in the market (i.e. the agri chemical companies, commodity merchants / traders) to get an even tighter grasp on it, at the expense of the producer. I am personally optimistic about what 'big-data' will bring to agriculture, and there is an opportunity now to ensure that farming software solutions are made to empower the producer, rather than the ancillary interests. Edit: Here is an interesting document put together by industry bodies in the US outlining their guidelines [URL]http://www.fb.org/tmp/uploads/PrivacyAndSecurityPrinciplesForFarmData.pdf[/URL] [/QUOTE]
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