Red Tractor start 2023 with another embarassment😂

Grass And Grain

Member
Mixed Farmer
Location
Yorks
They can't. So they rely on the honesty and reputation of the people in the trade who supply them. Which is the way the marketplace functioned for years anyway.

The emporer has no clothes
You mean to say most of the produce quality guarantees are due to the farmer doing a good job and serving their customer well.....

And RT guarantees next to nothing?
 

Drillman

Member
Mixed Farmer
As I see it I’m paying into rt’s so called brand (not by choice) on my cereal assurance on the understanding that they have rigorous standards and the logo is only allowed on products that are entirely British.

this pack of apples suggests to me the logo isn’t been used in accordance of the above. Regardless of the outcome of below the belt dealings or a packaging mistake it’s not acceptable and rt need to fully investigate, put things in place so it doesn’t happen again and put out a statement to all its assured members explaining how it happened and what there going to do about it going forwards.

An apology from someone somewhere to assured British growers would be a good idea as well as on the face of it we’re paying into something that has had its reputation (and therefore ours) brought into question!

If it’s a labelling mistake it seems to be happening quite often.
 

Jackov Altraids

Member
Livestock Farmer
Location
Devon
All RT guarantees is one day a year somebody came to the farm for a look. Everything else is extrapolation

Not really.
It would seem that it's not acceptable for farmers to 'self assure' their produce so we pay RT to give us a sticker to confirm we have self-assured.
Nothing changes. We are still completely and wholly judged by the produce.

This case is not the fault of RT.
It does however highlight that there seems to be very little care about what happens to assured produce once it leaves the farm gate even though it is those that are then responsible for it, insisted upon it.
It kind of indicates that it is a means of the rest of the supply chain to control the primary producer than for the benefit of customers as always suggested.
 

yellowbelly

Member
Livestock Farmer
Location
N.Lincs
I wonder if we could make up some sort of scheme where an inspector would visit each supermarket to check these things. We could even make them pay to be members of it, because obviously there will be a mythical premium for their produce, and we could make it bloody difficult for them to trade if they aren't.....
Crazy idea.😱

Who on earth would sign up to such a hair brained scheme :scratchhead:

..........oh, wait a minute....:facepalm::facepalm::banghead::banghead:

Supermarkets would never agree to be controlled in that way, so why should we?
 
Surely if I was caught selling none RT assured produce as RT assured produce I would be immediately kicked off the scheme and possible face fraud charges! As someone who pays my RT subs and complies with the rules I demand the Co-op are kicked out of the scheme immediately…
I know what you are saying but are they actually in the scheme - they just pay a fee for a license to use the logo. However,it is fraudulent to say the produce is Rt assured when it cannot be
 

Jackov Altraids

Member
Livestock Farmer
Location
Devon
Surely logo license users must be audited too else it’s yet another mockery?

RT surely have a responsibility to make sure their licencees comply with the terms of the licence but completely agree it’s a total farce - and they are charging us for the privilege!!!

OUR GUIDELINES
We require all third parties including Licensees to proof artwork featuring the Red Tractor logo or related claims with us ahead of any production. This includes packaging, menus, price lists and any printed, broadcast or digital marketing materials. This enables us to ensure that the logo and any Red Tractor related copy is being correctly applied and to avoid any confusion for your end consumers.
 

Humble Village Farmer

Member
BASE UK Member
Location
Essex
I know you guys like to have a rant about RT, but surely it’s Co-Op (or their supplier) at fault here, printing the Red Tractor logo on the packaging of a product that clearly isn’t?

I’m sorry if that doesn’t fit with the ‘campaign’ story.
No. The coop may be negligent, but the logo is definitely the responsibility of the dead tractor.

We might think this is funny because it helps prove our point that the whole thing is a scam, but really it's absolutely scandalous that farmers are being forced to pay into such a worthless and fraudulent scheme, shown here for what it really is.

It's symptomatic of the fraud and mis selling that goes right through the food industry which costs farmers and consumers alike.

I'm pretty confident it will be proved criminal in the long run.

Has anyone sent the picture to the fw?
 

Huno

Member
Arable Farmer
Not really.
It would seem that it's not acceptable for farmers to 'self assure' their produce so we pay RT to give us a sticker to confirm we have self-assured.
Nothing changes. We are still completely and wholly judged by the produce.

This case is not the fault of RT.
It does however highlight that there seems to be very little care about what happens to assured produce once it leaves the farm gate even though it is those that are then responsible for it, insisted upon it.
It kind of indicates that it is a means of the rest of the supply chain to control the primary producer than for the benefit of customers as always suggested.
After we put the sticker on our grain passport it is tipped at the docks and all the passport copies are handed to the master of the grain bulker who promptly throws them over the side of the ship.. unloads in country B... his mate reloads from country B without the little red sticker and drops a load of soya off back in the uk which gets sent to the same mills? Therefore the little red sticker means nothing??
 

Andy Nash

Member
Arable Farmer
Y
You mean to say most of the produce quality guarantees are due to the farmer doing a good job and serving their customer well.....

And RT guarantees next to nothing?
It certainly doesn’t guarantee it’s British.

I had a look at the rt website a while back and discovered that rt offer uk retailers red tractor assurance for foreign products. I think the product has to contain a minimum of 5% of British ingredients to qualify.
i posted about it in another rt thread that was running at the time.

I had a bit of a root through the website again last night, and that information seems to have disappeared.
It does show that either they do read this forum, or I didn’t look hard enough.
 

Drillman

Member
Mixed Farmer
OUR GUIDELINES
We require all third parties including Licensees to proof artwork featuring the Red Tractor logo or related claims with us ahead of any production. This includes packaging, menus, price lists and any printed, broadcast or digital marketing materials. This enables us to ensure that the logo and any Red Tractor related copy is being correctly applied and to avoid any confusion for your end consumers.
Someone somewhere isn’t doing there job then.
 

Humble Village Farmer

Member
BASE UK Member
Location
Essex
As much as I dislike what RT has become but unless they are for some reason allowing their logo to be used on foreign products then I don’t see they can be accused of doing anything wrong here…or do you feel they should check every shelf in every shop to make sure its not being incorrectly used? However they should be notified of whats happened. It’s their reaction to it that should be judged.
Their claim is that everything is checked.
 

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