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Farm Business
Agricultural Matters
BBC at it again re meat and climate
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<blockquote data-quote="Cowabunga" data-source="post: 7817730" data-attributes="member: 718"><p>The thing is that they will never reach 10% of all meat production because may countries will just not be interested and will not countenance any for a second. However, if they were to reach anywhere near 10% of the market in Europe or America or both, it would be highly disruptive to all real meat sales and markets everywhere.</p><p>They could achieve this by 2030 or fairly soon after and they needn't even do it by undercutting current meat price, because you may have noticed that the social pressure against cows and meat is being rapidly increasing even as we type and that will continue to intensify. Also the UK at least seems to be intent on increasing producer costs by both taxation and policies to make meat and milk production uneconomic in the medium term, forcing or 'steering' farmers to give up, diversify and/or plant their land to trees or to regress into wilderness.</p><p></p><p> They know, of course, that substitutes are required. They just can't price animal protein out of the market without offering an alternative food product which they are already promoting as being acceptable and indeed desirable even before it is marketable. From 10% of the European and American market, it then potentially, almost inevitably becomes a slippery slope as real meat is further vilified and alternative production methods are ramped up worldwide at an exponential rate. </p><p></p><p>That is a look into the future if things carry on as they are.</p></blockquote><p></p>
[QUOTE="Cowabunga, post: 7817730, member: 718"] The thing is that they will never reach 10% of all meat production because may countries will just not be interested and will not countenance any for a second. However, if they were to reach anywhere near 10% of the market in Europe or America or both, it would be highly disruptive to all real meat sales and markets everywhere. They could achieve this by 2030 or fairly soon after and they needn't even do it by undercutting current meat price, because you may have noticed that the social pressure against cows and meat is being rapidly increasing even as we type and that will continue to intensify. Also the UK at least seems to be intent on increasing producer costs by both taxation and policies to make meat and milk production uneconomic in the medium term, forcing or 'steering' farmers to give up, diversify and/or plant their land to trees or to regress into wilderness. They know, of course, that substitutes are required. They just can't price animal protein out of the market without offering an alternative food product which they are already promoting as being acceptable and indeed desirable even before it is marketable. From 10% of the European and American market, it then potentially, almost inevitably becomes a slippery slope as real meat is further vilified and alternative production methods are ramped up worldwide at an exponential rate. That is a look into the future if things carry on as they are. [/QUOTE]
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BBC at it again re meat and climate
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