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Farm Machinery
Machinery
Challenger pulled out of Europe
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<blockquote data-quote="Big Dom" data-source="post: 3736484" data-attributes="member: 462"><p>You have to also consider that AGCO do not "own" the challenger brand, the brand is used under license from Caterpillar INC, that includes the name, colour etc. So everytime they sell one a cheque will wing its way back to Cat, where as Fendt is an owned and recognised brand out side of the USA, so, from a business perspective it may have short term pain, but long term gain for AGCO.</p></blockquote><p></p>
[QUOTE="Big Dom, post: 3736484, member: 462"] You have to also consider that AGCO do not "own" the challenger brand, the brand is used under license from Caterpillar INC, that includes the name, colour etc. So everytime they sell one a cheque will wing its way back to Cat, where as Fendt is an owned and recognised brand out side of the USA, so, from a business perspective it may have short term pain, but long term gain for AGCO. [/QUOTE]
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Farm Machinery
Machinery
Challenger pulled out of Europe
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