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The War on Meat has begun
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<blockquote data-quote="maen" data-source="post: 6507180" data-attributes="member: 23494"><p>The title is correct and it is up to our industry to begin catch-up. It’s no longer acceptable for Minette Batters to be pushed in front of the cameras and struggle with the technical background of the massive campaign being started against milk and meat production. We need to be more professional and robust. </p><p></p><p>It started with Gove and the roll out of ‘cows are killing the planet’ with their production of methane. This had gone more or less unchallenged by our industry and has been rolled out to farmers as a done deal. Brexit has also opened the door to the realisation,by some, that the funds currently going directly to farmers are now open for grabs and redirection. </p><p></p><p>Supermarkets have, in the matter of weeks, suddenly increased the shelf space stocking ‘vegetarian’ alternatives. Couple that to the challenge of alternative ‘milks’ we have a fast moving scene. A bit like ‘Farmers Goods’ milk is a familiar word now given a completely new convenient meaning. </p><p></p><p>We need a consortium of industry leaders in the UK farming meat and milk industry to assist with research and finance to put the counter argument out into the media and government. Uk Farmers have multi millions of pounds of investment in meat and milk production but unfortunately they are all price takers and lack the ability to finance the defence of their own industry. But farmers have most to loose as perhaps can been seen in the current beef market. </p><p></p><p>However, the NFU can act as the catalyst and begin the process of putting a team together to begin the counter debate against the BBC and others that selectively use research against our industry. </p><p></p><p>Similarly, the rise in campaigners who demonstrate against our industry. They have backers who have vested interest and hide their identity but provide funds for others to do the work for them. UK School children and,others from abroad, missing classes to campaign on our streets is news worthy but is being orchestrated by money from someone. Who?</p><p></p><p>We as a nation and industry are being duped into believing the worlds problems can be solved within our shores. They can’t but our influence can begin the long process that could start to change the way things are done worldwide. It will take time but bankrupting ourselves will be be of no help at all.</p></blockquote><p></p>
[QUOTE="maen, post: 6507180, member: 23494"] The title is correct and it is up to our industry to begin catch-up. It’s no longer acceptable for Minette Batters to be pushed in front of the cameras and struggle with the technical background of the massive campaign being started against milk and meat production. We need to be more professional and robust. It started with Gove and the roll out of ‘cows are killing the planet’ with their production of methane. This had gone more or less unchallenged by our industry and has been rolled out to farmers as a done deal. Brexit has also opened the door to the realisation,by some, that the funds currently going directly to farmers are now open for grabs and redirection. Supermarkets have, in the matter of weeks, suddenly increased the shelf space stocking ‘vegetarian’ alternatives. Couple that to the challenge of alternative ‘milks’ we have a fast moving scene. A bit like ‘Farmers Goods’ milk is a familiar word now given a completely new convenient meaning. We need a consortium of industry leaders in the UK farming meat and milk industry to assist with research and finance to put the counter argument out into the media and government. Uk Farmers have multi millions of pounds of investment in meat and milk production but unfortunately they are all price takers and lack the ability to finance the defence of their own industry. But farmers have most to loose as perhaps can been seen in the current beef market. However, the NFU can act as the catalyst and begin the process of putting a team together to begin the counter debate against the BBC and others that selectively use research against our industry. Similarly, the rise in campaigners who demonstrate against our industry. They have backers who have vested interest and hide their identity but provide funds for others to do the work for them. UK School children and,others from abroad, missing classes to campaign on our streets is news worthy but is being orchestrated by money from someone. Who? We as a nation and industry are being duped into believing the worlds problems can be solved within our shores. They can’t but our influence can begin the long process that could start to change the way things are done worldwide. It will take time but bankrupting ourselves will be be of no help at all. [/QUOTE]
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