You don’t tell people more than you have to to get the results you want. If you want this to go through the last thing you would show a farmer representative is that document especially one representing dairy! You would flannel around with improvements in farm sustainability and improving supply chain sustainability. Both true, but hide the real reason which is passing costs from retailers to producers regarding their voluntary commitment to improve their green wash credentials.The one in your first posts
I forwarded him the link to this thread earlier this evening.