How much do agricultural machinery sales people get paid

JP1

Member
Livestock Farmer
I obviously don’t want to give to much away on here but north west England and I have worked in agriculture from the smallest scale dairy farms to the largest scale farms over the last 35 years so am able to strike up a conversation with most people in the industry. And my responses in those conversations are obviously more considered than on here were I am private and able to meet sarcasm with what it deserves.
Like I said, I wish you well
 

Claasact1

Member
Mixed Farmer
Another "quality" that I like in a salesman is their ability to accept that they have not been able to conclude a sale.

During my time in business I have always went back to the salesmen who have said "I'm disappointed, but please give me the chance of the next deal" these type of folks know that they can't win every time and I think that they value our business.

It strikes me that the OP will be the type to get in a right huff when you tell them they are not getting the sale.
Absolutely this although I do disagree with the final part. As someone who is on the buying side at the moment I would definitely think twice before contacting a sales person who spits the dummy and have a good respect for the ones that accept this one wasn’t to be. To be a customer can give you a very good perspective on how to behave on the other side.
 
A good salesman with a good product that is a salesman not an order taker can earn a lot of money. Order takers selling moderate products you would be better off doing something else.
Believe me I have seen it all and done a lot of it. Its been a a very interesting career that has covered all Europe, Canada,usa,NZ, Australia and several African countries. Its not all beer and skittles, mainly beer.
61 now hopefully have another 10 years work in me, need something to pay for the parties, remember if they don't remember you when you are gone was it worth being here.
 

Spud

Member
Arable Farmer
Location
YO62
A good salesman with a good product that is a salesman not an order taker can earn a lot of money. Order takers selling moderate products you would be better off doing something else.
Believe me I have seen it all and done a lot of it. Its been a a very interesting career that has covered all Europe, Canada,usa,NZ, Australia and several African countries. Its not all beer and skittles, mainly beer.
61 now hopefully have another 10 years work in me, need something to pay for the parties, remember if they don't remember you when you are gone was it worth being here.
Haha not many forget you Captain!
 

L P

Member
Arable Farmer
Location
Newbury
😂 no but I am considering becoming a therapist for people who can’t scroll past a post and commenting even if it’s something they know nothing about and trying to put people down rather than helping them with a bit of advice. Now there must be a good living in that 😂
Was just thinking it would be a perfect demo sorting out that chip on your shoulder....
 

Lazy Eric

Member
Be prepared for some bollockings, threats of never buying from the firm again from some of the big customers who you cannot afford to lose, and alot of out of hours hassle/work.
Yeah there is some d**kh**d sales people about but there also some proper morons about in ag who get off on treating others like shite.
Too many toys as a kid?!
Classsact1 will probably do ok as a rep, taking plenty of grief on here and brushing it off. I don’t think he’s been unreasonable with his responses , he’s just asked questions on a forum, he not actually trying to sell you all something.
 

Claasact1

Member
Mixed Farmer
Yeah there is some d**kh**d sales people about but there also some proper morons about in ag who get off on treating others like shite.
Too many toys as a kid?!
Classsact1 will probably do ok as a rep, taking plenty of grief on here and brushing it off. I don’t think he’s been unreasonable with his responses , he’s just asked questions on a forum, he not actually trying to sell you all something.
Thanks for your response I definitely understand that if I was in the roll of a salesman I probably have to hold my breath and count to ten before replying the right way however on here my identity is private so I will show respect were respect is due and sarcasm and Nast will be met with a fitting response.
👍
 
It will probably cost £130 to 140K to put a rep on the road these days, inc vehicle etc.
Been doing it a long time now & its not the best paid job in agriculture ,but very rewarding .
The problem at the moment is relationships between dealer & farmer are not great in my mind due to less staff on the farm & dealerships to give the right level of service the end user expects . Doing demonstrations has become very expensive with the cost of transport & margins being eaten in this current climate with a lot of dealers paying interest on stock.
 

JP1

Member
Livestock Farmer
Welcome to the world of Sales...before HR was a thing :)


Thanks for this link. This morning after I got up at 2am to check the calving pens , I found and watched the whole movie

What a cast and I gather it was a play beforehand . Great film

The other one in a similar vein is Tinmen (although how many times do I have to hear alooominum !)
 

Tractorstant

Member
Location
Monaco.
Thanks for this link. This morning after I got up at 2am to check the calving pens , I found and watched the whole movie

What a cast and I gather it was a play beforehand . Great film

The other one in a similar vein is Tinmen (although how many times do I have to hear alooominum !)

Yep, Tin-men. 'Let's do Life magazine' The other one is "The Boiler Room" if you want another sales film.

I was brought up and taught this sort of thing, in my youth.
 

Cowabunga

Member
Location
Ceredigion,Wales
Thank you 🙏 for the advice you have given me that is relevant to the actual question.
The reason I am asking this question is I am considering a career change and in my experience of dealing with many different machinery sales representatives is how much they lack knowledge of the equipment they are trying to sell and also a lack of follow up after you have spent your hard earned on said equipment. In my personal opinion
Which counts for nothing there shouldn’t be any reason that a very good representative couldn’t earn £200k + but an average one earning around £50k ish.
The financial side could be an option as I am very good with numbers
Thanks again.
Your salary expectation is way over the top in this day and age. There are exceptions where very high value equipment is sold in quantity with little competition allowing higher margins on sales, but in general and in a livestock area a rep would do well to exceed £35k and many would not get near that. Where do they find all these high margin sales to justify higher gross wages? They would need to wash out their part exchanges in many cases before they would see a penny.
 

Cowabunga

Member
Location
Ceredigion,Wales
Yes I understand it would be a long hard slog was just wondering would it be worth the bad years to get established and provide a decent living.
thank you for your advice I appreciate it 👍
If you have seen recent news, you should be aware that agriculture is an industry very much in decline. Groundscare may be more steady if you can get your head in.
Contacts are essential along with the ability to close deals.
 

Cowabunga

Member
Location
Ceredigion,Wales
Could be a bad time to be a salesman as i heard a few days ago that a big machinery firm doesnt want any trade in tractors, they will do good deals on new but cannot shift the trade ins .
Yes that is a problem for many dealers who are cash-strapped or have their yards already full with used kit currently. Basically the underwriter’s yards are also full, so the trade sales are not there.
 

Cowabunga

Member
Location
Ceredigion,Wales
If you want your employer to survive, be prepared to walk away from profitless deals. Some reps will get away with selling at a loss or buying back stuff that is too expensive to resell or will sit unwanted in a corner for years or forever. For a while. It’s unsustainable. You need good brands that sell in relatively high volume to make a go of it, now more than ever. When sales were plentiful, back in the day, it was a satisfying challenge to build up an unknown brand, but nowadays it is a chore and an uphill struggle unless there is great factory backup and incentives. There just isn’t the volume of sales these days for a tiny share to be viable.
 

Cowabunga

Member
Location
Ceredigion,Wales
A tip for aspiring sales reps. Do not take on the burden of service and repair on your shoulders. Any customer that rings in any mood about a breakdown, be sympathetic but cut it short and refer them to your service department. Ditto with accounts. Don’t get involved with collecting overdue debts. This keeps any animosity well away from your relationship with your customer. These are not your jobs unless you are paid a handsome salary rather than a commission.
 

Mccormick 94

Member
Trade
Another "quality" that I like in a salesman is their ability to accept that they have not been able to conclude a sale.

During my time in business I have always went back to the salesmen who have said "I'm disappointed, but please give me the chance of the next deal" these type of folks know that they can't win every time and I think that they value our business.

It strikes me that the OP will be the type to get in a right huff when you tell them they are not getting the sale.
I'd say this is one of, if not the most, important thing I've learnt so far (from watching others not do it)! If you're gracious in defeat today, you'll be invited back to fight tomorrow. If you're an arse about it, that's the last time you'll ever be invited to the table on a deal. At the end of the day it's the customers money. Who am I to tell them they're wrong!

The thing I do find frustrating is when a customer buys something else where, but doesn't tell you and avoids you when you try to enquire if they've done anything yet. I don't mind if they have, but at least if I know then I can stop investing any time into that deal and stop using up time trying to contact them about it.
 

Speedstar

Member
Location
Scottish Borders
Nope. On a used yes. On a new one half that figure z then the dealership gets a retail sales bonus if and only if they meet their target. So that’s less than 2.5% return on their probably £80k investment….. easy money…. Not!
You need to take look on company house at some of the big dealerships profit & turn over
 

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