It’s not a premium though is it. Or do you believe them when they say it is?Arla have already developed something akin GFC for their milk producers.
level of farmer engagement is voluntary, but is reflected in price received by the farmer and so far they have been fairly successful in getting this to have monetary value from supermarket (and other) buyers. If GFC is brought in to give this information to buyers for free via RT then all the value Arla created is lost.