66: How marketing campaigns help your farm business

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66: How marketing campaigns help your farm business

Written by AHDB

John Bates talks to AHDB’s pork, beef and lamb marketing manager Liam Byrne on how levy-funded marketing campaigns are helping to promote UK farming produce to consumers. The episode includes a sneak preview of a new radio advert on lamb.
For more information visit: https://ahdb.org.uk/retail-and-consumer-insight and https://ahdb.org.uk/marketing

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