AHDB can feck right off.

[delilah]

Never let it be said that AHDB aren't consistent. From day 1 We Eat Balanced has been saying 'eat less meat and dairy to save the planet'. In recruiting Ms Arthur to be their TV ambassador they have found someone who is bang on message.

 

[DaveGrohl]

https://www.sciencedirect.com/science/article/pii/S0022316623727235

This is rather awks for all the plant-based bollox.

 

[SilliamWhale]

I'm slowly coming round to all this conspiracy theory stuff.

If the people who should be helping to get the facts out like the NFU and AHDB flatly refuse to put our side out there must be something powerful going on.

It's not conspiracy, it's group think and lack of genuine desire to get to the real root of issues.

 

[DrWazzock]

I remember the nurse at my last check up saying you should only eat as much meat in one sitting as fits under the palm of your hand.
Then I showed her the size of my hands.

 

[yellowbelly]

So it's government run and paid for by us!! Why?

It morphed out of a lot of things, including the old Meat and Livestock Commission and like a lot of things (eg Farm Assurance) suffers from mission creep, over time, and got way out of control.

There will be ways to vote in people from the industry which pays for it.

That would be what a reasonable person would think but, we the levy payers, only get to 'ratify' board members, who the AHDB themselves nominate.
Have a read of this..

AHDB council "vote"

I had a email this morning asking me to vote for existing and 2 new council members None of the candidates I was ask to vote for have been nominated / seconded by farmers so I don't see that is actually a democratic process at all - its more a ratification of AHDB's interview and recruitment...

thefarmingforum.co.uk

 

[delilah]

Woo-hoo. We Eat Balanced has had a re-brand. It's now Let's Eat Balanced. Because that's so much snappier. Wonder what that has cost us ?

https://letseatbalanced.com/

Still spouting the same old bollox: Poore Nemecek figures, GWP100, Livestock responsible for more GHG emissions than air travel. Though tbf Prof Gilliland has only been there a year, these things take time.

 

[Swarfmonkey]

Woo-hoo. We Eat Balanced has had a re-brand. It's now Let's Eat Balanced. Because that's so much snappier. Wonder what that has cost us ?

https://letseatbalanced.com/

Still spouting the same old bollox: Poore Nemecek figures, GWP100, Livestock responsible for more GHG emissions than air travel. Though tbf Prof Gilliland has only been there a year, these things take time.

I can't see that changing unless someone lights a fire under them, and the threat of a concerted campaign to get a vote in to get rid of them unless they change their tune might do it. After all, they won't want the wheels to fall off their gravy train.

 

[tepapa]

Woo-hoo. We Eat Balanced has had a re-brand. It's now Let's Eat Balanced. Because that's so much snappier. Wonder what that has cost us ?

https://letseatbalanced.com/

Still spouting the same old bollox: Poore Nemecek figures, GWP100, Livestock responsible for more GHG emissions than air travel. Though tbf Prof Gilliland has only been there a year, these things take time.

Well at least the name is 100 times better then the last one. Still a poor choice but better.

 

[delilah]

Just when it looked like today was going to be one of those rare things, an unqualified good news day, AHDB go and spoil it :

https://ahdb.org.uk/news/breeding-c...a76&esid=cd71954f-09da-ee11-904d-002248c635a9

More efficient cattle also have better 'green credentials' as there is a strong link between lower feed intake and lower methane emissions.

Good to see all that levy we forked out to get Prof Gilliland on board has produced results. He can feck off back to Ireland.

 

[delilah]

Text , with apologies to The Grocer:

The independent Climate Change Committee’s (CCC) recommendation for consumers to reduce meat and dairy consumption by a fifth by 2030, to reduce carbon emissions, would risk doing the average person more harm than good, a report by leading scientists has found.

A study by researchers at the University of Edinburgh, commissioned by Food Standards Scotland, found that “without careful consideration of replacement” the recommendations risked exacerbating pre-existing micronutrient insufficiencies, especially for intakes of selenium and zinc from meat and iodine and calcium from dairy.

Insufficiencies in calcium, iron, iodine, selenium, and zinc would worsen in men and women aged 16 to 24, the report found.

The Grocer reported in October that scientific modelling of the controversial plans had shown they could risk millions of people being put at risk of ill health due to mineral deficiencies.

In its final report, FSS said the modelling had shown that with careful consideration and adequate replacement, the impact of meat and dairy reductions could be mitigated, but added it was not known how individuals would replace meat and dairy and “caution was advised”.

“The results of this work do not indicate that we can recommend a reduction in dairy intakes in the adult population living in Scotland, given the lack of evidence of health benefit,” it concluded.

The CCC is an independent, statutory body established under the Climate Change Act 2008.

In 2023 the Scottish government asked FSS to look into the proposals, which encourage a 20% reduction in consumption of all meat by 2030, rising to 35% by 2050, and a 20% shift away from dairy products by 2030.

Existing advice for consumers is that they eat no more than 70g of red and red processed meat per day, but falling trends around meat consumption mean average intakes in Scotland are already below this.

However, the FSS said overall the report found further evidence of poor diet in Scotland and additional justification for work to improve dietary intakes in general.

“Although the assumption is that meat and dairy reductions would be of benefit to both climate change mitigation and human health, the reality is more complex,” said Dr Fiona Comrie, FSS senior public health nutritionist.

“Given the diet of the Scottish population is so poor, particularly in some sub-groups, an ‘across the board’ population reduction in meat and dairy consumption cannot be recommended as micronutrient intakes may be worsened among those with already low intakes.

“If those who are classed as high consumers of red and red processed meat reduced their intake to 70g or less per day, significant progress could be made towards the CCC targets.

“Our research has found this would achieve a 16% reduction in total meat consumption.

“The health impacts of a reduction in white meat and dairy are unclear, and more evidence is required about the nutritional impact, risks and benefits on the population, before FSS could make any recommendations,” she added.

FSS CEO Geoff Ogle said: “Our advice around the consumption of red and red processed meat consumption remains unchanged.

“What surrounds us, shapes us. Without changes to the retail and out-of-home food environment to support consumers with healthier options, it is unlikely consumers will be able to make the changes required to achieve diets closer to the Eatwell Guide.

“To help address climate change, there should first be an enhanced focus on achieving all of the Scottish Dietary Goals and supporting a greater proportion of the population in adopting the Eatwell Guide dietary recommendations.”

A spokesman for the AHDB said: “We do not believe in a one-size-fits-all message to cut meat and dairy consumption as it could lead to nutritional inadequacy among vulnerable groups, including those who already have poor diets.

“We acknowledge that if people who are classed as high consumers of red and red processed meat reduced their intake to 70g or less per day, significant progress could be made towards the Climate Change Committee targets.

“We advocate for a considered approach that promotes greater adherence to the Eatwell Guide recommendations, which can include 70g red meat per day for a balanced and healthy diet.”

AHDB keeping up their 'eating meat is destroying the planet' propaganda. They can feck right off.

 

[yellowbelly]

AHDB keeping up their 'eating meat is destroying the planet' propaganda. They can feck right off.

Yeah, you have to agree, for a body like them, who are funded by farmers, through a compulsory levy, statements like this..

A spokesman for the AHDB said: “We do not believe in a one-size-fits-all message to cut meat and dairy consumption as it could lead to nutritional inadequacy among vulnerable groups, including those who already have poor diets.

“We acknowledge that if people who are classed as high consumers of red and red processed meat reduced their intake to 70g or less per day, significant progress could be made towards the Climate Change Committee targets.

“We advocate for a considered approach that promotes greater adherence to the Eatwell Guide recommendations, which can include 70g red meat per day for a balanced and healthy diet.

...are nowhere near good enough

 

[delilah]

Yeah, you have to agree, for a body like them, who are funded by farmers, through a compulsory levy, statements like this..

A spokesman for the AHDB said: “We do not believe in a one-size-fits-all message to cut meat and dairy consumption as it could lead to nutritional inadequacy among vulnerable groups, including those who already have poor diets.

“We acknowledge that if people who are classed as high consumers of red and red processed meat reduced their intake to 70g or less per day, significant progress could be made towards the Climate Change Committee targets.

“We advocate for a considered approach that promotes greater adherence to the Eatwell Guide recommendations, which can include 70g red meat per day for a balanced and healthy diet.

...are nowhere near good enough

By way of analogy: OH teaches, can you imagine the NASUWT using member subs to run a national campaign saying that teachers are overpaid and spend half the year on holiday ?

Absolutely astounding that we continue to allow the AHDB to treat us in this manner. Yet no body seems to be doing anything to challenge them.

 

[onesiedale]

reported to [email protected]

let them know!

 

[delilah]

reported to [email protected]

let them know!

I had always assumed that that facility existed to call out what third parties are saying ? Have they ever responded to/ acted on a complaint made about AHDB themselves ?

 

[onesiedale]

I had always assumed that that facility existed to call out what third parties are saying ? Have they ever responded to/ acted on a complaint made about AHDB themselves ?

It will be interesting to see their response.
Will Jackson was copied in, particularly as we were talking about exactly this only last week!

"Dear Adcheck.

On the whole here is a good article in The Grocer talking about nutrition.
However, the AHDB spokesperson scored a humdinger of an own goal in the last two paragraphs.

Can you please make sure that all spokespeople within AHDB are well briefed regarding climate change and ruminants."

 

[delilah]

It will be interesting to see their response.
Will Jackson was copied in, particularly as we were talking about exactly this only last week!

"Dear Adcheck.

On the whole here is a good article in The Grocer talking about nutrition.
However, the AHDB spokesperson scored a humdinger of an own goal in the last two paragraphs.

Can you please make sure that all spokespeople within AHDB are well briefed regarding climate change and ruminants."

Thank you for doing that. It's your call, but I would like to see that copied to Prof G with a request for a reply this side of Christmas. Because i'm sick to the back teeth of this.