- Location
- South Molton
AHDB successfully challenge advertising
- Thread starter Sid
- Start date
- Location
- Montgomeryshire
Ya, boo, hiss…
Oh, can we stop that now?
Oh, can we stop that now?
- Location
- N.Lincs
Well done AHDB 
I've been critical of them in the past (on more than one occasion) so credit where credit is due.
I've been critical of them in the past (on more than one occasion) so credit where credit is due.
- Location
- Glen Clova, Angus, DD8 4RD
Good.
I wonder if NFU objected too?
Any chance they could put as much effort into promoting our product as they do into whingeing about other folks product ?
Thought not.
Do these people not understand that complaining about adverts, TV programmes etc is utterly pointless ? The advertizers don't care, the people who have got the programme makers to tell their story don't care, they have got their message across, job done.
This remains the most pathetic attempt at publicity in the history of PR campaigns.
https://www.facebook.com/WeEatBalanced/
'We eat balanced' . Wtf does that even mean ? Not that it matters, only got a couple of thousand people found it.
Until AHDB retract all of their 'cows are destroying the planet' nonsense off their website, and retract the evidence that they gave to Parliament saying that we need to replace the cows and sheep with trees, they are part of the problem not part of the solution.
Thought not.
Do these people not understand that complaining about adverts, TV programmes etc is utterly pointless ? The advertizers don't care, the people who have got the programme makers to tell their story don't care, they have got their message across, job done.
This remains the most pathetic attempt at publicity in the history of PR campaigns.
https://www.facebook.com/WeEatBalanced/
'We eat balanced' . Wtf does that even mean ? Not that it matters, only got a couple of thousand people found it.
Until AHDB retract all of their 'cows are destroying the planet' nonsense off their website, and retract the evidence that they gave to Parliament saying that we need to replace the cows and sheep with trees, they are part of the problem not part of the solution.
- Location
- Montgomeryshire
If that campaign had kept pinging up in front of us lot then I would suggest they’d have spectacularly missed their target demographic.
As for nobody seeing it, didn’t that campaign, amongst other targeted ads, have an ad in the Guardian every week through the Autumn, running right up to the COP summit?
I understand the campaign was well received, on what us a fairly limited budget.
As for complaining to stop misleading campaigns, of course they should. The publicity generated from successfully stopping them is effectively an ad showing that the claims made by these companies are false. A steady trickle of that diminishes consumers’ confidence in that rubbish.
They’ve done a good job here. Surely even you can at least give them some credit where it’s due?
If that campaign had kept pinging up in front of us lot then I would suggest they’d have spectacularly missed their target demographic.
As for nobody seeing it, didn’t that campaign, amongst other targeted ads, have an ad in the Guardian every week through the Autumn, running right up to the COP summit?
I understand the campaign was well received, on what us a fairly limited budget.
As for complaining to stop misleading campaigns, of course they should. The publicity generated from successfully stopping them is effectively an ad showing that the claims made by these companies are false. A steady trickle of that diminishes consumers’ confidence in that rubbish.
They’ve done a good job here. Surely even you can at least give them some credit where it’s due?
If you are happy with them using your money to go around telling the public that your sheep cause climate change and telling Politicians that your sheep need to be replaced by trees, then fine, you crack on.
- Location
- Montgomeryshire
I didn’t say I was. I fail to see why you feel the need continually to knock the ‘We Eat Balanced’ campaign, and even less so this complaint against false advertising, which has resulted in the company having to eat humble pie.
- Location
- Glen Clova, Angus, DD8 4RD
I'll be posting on social media about this later. We should help make it widely known that their claims were unfounded.I didn’t say I was. I fail to see why you feel the need continually to knock the ‘We Eat Balanced’ campaign, and even less so this complaint against false advertising, which has resulted in the company having to eat humble pie.
- Location
- sw scotland
They should not apologise for producing GHGs but we cannot deny that we do.
I fully agree that livestock is unfairly blamed for far more GHG emissions compared to other polluting sources with little heed taken of all the sequestration towards carbon neutrality.
However when 97% of climate scientists agree on the need to reduce GHGs we cannot just say 'nothing to do with me guv' any longer. That is like howling at the moon.
As farmers we complain about a levy of 60p on a lamb which is 0.5% on marketing against other businesses who will paying 8% or the equivalent of £10 a lamb. So they are quite right to challenge false claims which does remind the public to question what they hear. But who is going to pay for advertising produce in every newspaper and primetime TV slot to really get ( the right) message across.
I fully agree that livestock is unfairly blamed for far more GHG emissions compared to other polluting sources with little heed taken of all the sequestration towards carbon neutrality.
However when 97% of climate scientists agree on the need to reduce GHGs we cannot just say 'nothing to do with me guv' any longer. That is like howling at the moon.
As farmers we complain about a levy of 60p on a lamb which is 0.5% on marketing against other businesses who will paying 8% or the equivalent of £10 a lamb. So they are quite right to challenge false claims which does remind the public to question what they hear. But who is going to pay for advertising produce in every newspaper and primetime TV slot to really get ( the right) message across.
I didn’t say I was. I fail to see why you feel the need continually to knock the ‘We Eat Balanced’ campaign, and even less so this complaint against false advertising, which has resulted in the company having to eat humble pie.
Because all it does - complaining - is add to the narrative. Whingeing farmers. Utterly incapable of effectively promoting their own product, so resort to slagging off others.
You really should do some research before criticising the "Eat balanced" campaign as the results from last year were extremely positive. And as others have said give some credit for challeng to the advertising authority, good effective use of levy mone and far cheaper than any campaign to try to win consumers back as a result of false advertising!
- Location
- Derbyshire
No, it was picked up in the Daily Mail which also made the point that they also complained about the Oatly adverts where the company were forced to retract statements. I note that AHDB did not go public with this work for fear of retaliation from the company - raising it's own profile in doing so. This will have been at AHDB's expense as none of us would have been aware of that. What's more, the article made reference to 500 separate complaints that were made by vegan groups against the We Eat Balanced campaign that AHDB successfully defended due to the claims that were made being backed up by real science. I read the comments on the article and noted that most were about the common vegan character trait of virtue signalling and there was a general support for the messaging around the campaign.
Seriously, you have to push on open doors with marketing. Encouraging a balanced plate and highlighting a more 'common sense' approach to life has to be better than messages like 'eat meat/milk it is good for you' which just serves to wind up people of on the other side and create noise. The noise gets heard by consumers and the emotive subjects get absorbed (like slaughtering animals or separating calves or the cruelty that sadly does exist). It is all subjective so I would far rather trust the marketeers to analyse the messages that are going to resonate without amplifying negative images rather than waste money trying to sell more milk to the 98% of households that currently buy it!!
As long as I can remember, organisations like AHDB, QMS, MDC, ADAS etc have gone on about reducing age of calving, increasing forage yield and quality, reducing disease, reducing mortality, improving herd health, analysing costs. All of these have a positive bearing on carbon footprint but what improvements have been made that they can sell to consumers without it having negative undertones. Messages about getting more milk from fewer cows implies we have enslaved the animals and are exploiting them, reduced disease implies that disease exists, reducing age at calving sounds like forced child pregnancy and increased feed efficiency or growing larger forage yields gets seen as factory farming or something that somehow works against nature. So how do you sell it? Far easier to market to consumers about farmers who are thinking about regenerative approaches, wildlife, tree planting etc as these are messages that the public wish to hear. Personally I would rather add messages in about raising soil organic matter and maintaining a soil cycle as I think it is important to demonstrate the industry is being responsible and thinking about how we feed the world but hey ho.
- Location
- Derbyshire
Vegans bid to ban ad promoting meat and dairy in 'balanced diet' fails
The Advertising Standards Authority (ASA) said they received almost 500 complaints about the Agriculture and Horticulture Development Board's (AHDB) £1.5m We Eat Balanced drive.
https://ahdb.org.uk/online-campaign-went-off-the-scale - not sure this is targeting farmers
Nutritionists outline what a healthy diet ACTUALLY looks like
Last September, Instagram and Facebook clamped down on the way 'toxic' adverts for dieting products are shown to under 18's on social media.
I have followed it closely from the start. What was the brief for the website, to make it as dull and impenetrable as possible ? What happened to the dozen or so experts whose photos and profiles were on there at the start, did they ask to be removed once the vegans started lobbying them ? There's commitment for you. Our target audience needs to be the under 30's, that website is dull as ditchwater for that demographic.
The fb page is even worse. Hands up anyone on here who has seen a post worth sharing ? Why would you, when all it does is constantly peddle the lie that livestock are responsible for 6% of UK GHG emissions ? There's only one thing worse than no social media presence, and that's a crap presence. That fb page has sat there for weeks at a time with nothing fresh put on it, doing nothing but gathering dust and abusive comments from the antis that no one can be bothered to take down. I have only seen on fb page worse than we eat balanced, and that is the nfu education page, which just about sums up how utterly crap we are at all this.
Thank goodness we have professionals in charge of marketing at AHDB as you miss the point entirely! The campaign is to encourage hesitant buyers to continue consume meat and dairy and ideally to buy more and the analysis proved it was successful. This is further demonstrated by the number of (failed) challenges from the vegan loby groups! Campaigns of this nature should focus on producers but on consumers or potential consumers. Our money well spent!
No I didn't. Whereas you missed answering any of my questions, entirely.
- Location
- Bedfordshire
Glad we're all in agreement then.
