- Location
- cornwall
That’s it, just plough the fields and harvest whatever grows (wild oats and docks) and get a nice premiumWho says its wheat, may be wild oats !
Anyone tried farming this ?
- Thread starter Barleymow
- Start date
- Location
- S E Glos
Is the text on the bag preceded by 'If you can see through this....' ?
Hindsight
Member
- Location
- Lincolnshire
Andy in his Groove Armada had one killing out of M&S which I gather funded is farm in France and now in for another. Great marketing. Bet Waitrose wish they had got there first.
Full length version.
Full length version.
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GarMan
Member
- Location
- South East
Thought they made it from flour that was mined up until now with all the minerals and everything. How disappointing... 
I wouldn't knock it, Andy is a shrewd businessman with drive. Certainly showing us conventional farmers how to do it.
- Location
- somerset
oh, you keep limo's thenSo was that a no to the spelt?
It's just mintill wheat?
Hey if the can fool the public into paying more good for them... Maybe my range of Wildbeef could rake in some extra cash
wanton dwarf
Member
I admire the marketing BS behind this and the fact he's actually making lots of money doing a bad job, probably infected grains as well.
But just goes to show the rot in society, the fact that science and health is being marginalised on the alter of "Green".
yeah............................ if you could catch them.................So was that a no to the spelt?
It's just mintill wheat?
Hey if the can fool the public into paying more good for them... Maybe my range of Wildbeef could rake in some extra cash
- Location
- North Coast of Cornwall
Seriously????!!!!!!
- Location
- JanDeGrootLand
Well its all trademarked, and Ocado charge £2.40 for a white loaf, no thanks.
- Location
- somerset
my view exactly.
however, it uses the word 'farmed', as no one really knows what 'wild' wheat looks like now, probably just about legal, but it's not right.
baker said the price of bread was rising, their flour was going up.
She was horrified when l said milling wheat was £250 ton, or thereabouts.
There isn't much other than flour, and yeast in a loaf, at 2,000 half kilo loaves from a tonne of flour, nudging up towards £5,000 ton/flour.
accept other costs en-route, but.
Not so bad as a pkt of crisps though, expressed in cost of spuds, to value of crisps !
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organicguy
Member
- Location
- North East of the south west
Andy has taken on a farm next door to us.
What he is trying to do is the Holy grail environmentally. The challenge is to make it work in UK climate where he might get a wet harvest.
It will need a decent premium to make it stack up.
What he is trying to do is the Holy grail environmentally. The challenge is to make it work in UK climate where he might get a wet harvest.
It will need a decent premium to make it stack up.
ollie989898
Member
You can see people buying this carp in the belief it was some weirdo natural product can't you. It's like when they advertise shampoos containing natural bee juice extract or something. Anything to redecorate the fact it was actually made in a 2 million gallon vat by a bloke called Bob somewhere in Stoke.
ollie989898
Member
So was that a no to the spelt?
It's just mintill wheat?
Hey if the can fool the public into paying more good for them... Maybe my range of Wildbeef could rake in some extra cash
Wild beef- not so fast, we'll have you for trademark infringement- down here 'wild beef' is actually code for some venison someone shot or hit with their car last week. Don't even ask what is in the Mendip favourite- nags and trotters pie.
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- Location
- Yorkshire
Excellent piece of marketing, if they are selling it at premium and making money from it, good on them!
Slightly concerned by the strapline on the bag. 'You deserve butt'. Is that M and S ticking a diversity box ?
Presumably you’re not talking about a supermarket loaf? Otherwise you’d have to mention the soya flour, rapeseed oil, sustainable palm oil, flour treatment agent, sugar and several E numbers…..