Are farmers moving away from Land Rover?

[JonasPollard]

Hi there,
I'm a student at Falmouth University and I'm looking for some insight as to whether the changes to the Discovery and end of production of the long running Defender model have deterred farmers from the brand.

My survey is very short and should only take a few minutes to complete:
https://jonaspollard.typeform.com/to/Dy5aby

I appreciate your time! If you would like to see the results I collect, please leave your email at the end of the survey. Many thanks Jonas

 

[Pieces_of_Eight]

Get the popcorn out.

 

[JP1]

Jonas

A few pointers

The Beckham question doesn't allow you to say whether you are positively or negatively affected by brand endorsement

Are you not wanting to know what features / abilities a future Defender owner would seek and a price benchmark?

It is "affect" not "effect"

 

[GTB]

If you went to a livestock market ten + years ago there would be nearly no 4x4 other than Land Rovers in the car park, Probably the opposite now.

 

[GTB]

The Beckham question doesn't allow you to say whether you are positively or negatively affected by brand endorsement

+1 Negatively in my case.

 

[JP1]

+1 Negatively in my case.

And mine - although (having now driven one) I don't really equate an Evoque as a proper Landrover anyway

 

[JonasPollard]

Jonas

A few pointers

The Beckham question doesn't allow you to say whether you are positively or negatively affected by brand endorsement

Are you not wanting to know what features / abilities a future Defender owner would seek and a price benchmark?

It is "affect" not "effect"

Thank you JP1, very good pointers - as I've just sent out the survey I was hoping for some initial feedback. I'm going to update and include a few more questions like you've suggested!

Thanks again Jonas

 

[Pieces_of_Eight]

Why did people buy Defenders?

Why do people buy Japanese instead?

It's not rocket surgery.

 

[GTB]

Are you not wanting to know what features / abilities a future Defender owner would seek and a price benchmark?

I'll save him the bother. The new Defender needs to be reliable, simple to maintain/repair, robust, practical, comfortable and priced to compete with your average 20k double cab pickup which ticks all the above boxes.

 

[buffalo_soldier]

Yeah, not sure farmers are a target market for Land Rover any more.

With regard to feedback. I really liked the click your answer and the next question appears format.

 

[Dman2]

simple answer is they have stopped making the defender, so yes farmer`s are moving away from Landrover
What choice do they have, if they want a practical vehicle

 

[Water Wheel]

Hi there,
I'm a student at Falmouth University and I'm looking for some insight as to whether the changes to the Discovery and end of production of the long running Defender model have deterred farmers from the brand.

My survey is very short and should only take a few minutes to complete:
https://jonaspollard.typeform.com/to/Dy5aby

I appreciate your time! If you would like to see the results I collect, please leave your email at the end of the survey. Many thanks Jonas

Haven't looked at your survey ,so this may already be covered.
But see Sunday Times Business Page 3 , end of article,Jim Ratcliffe of Ineos, Britain biggest privately owned company is looking at building a Land Rover type 4x4

 

[Lincsman]

Yeah, not sure farmers are a target market for Land Rover any more.

.

True, they always ask for a discount, which comes directly out of profit margin.

 

[Still Farming]

Moved away YEARS ago

 

[GTB]

simple answer is they have stopped making the defender, so yes farmer`s are moving away from Landrover
What choice do they have, if they want a practical vehicle

You have to ask WTF were they thinking...

A not updating the defender sooner
B not having a new model ready before discontinuing the defender
C pricing themselves out of the market with fancy end of run models

I can only conclude that there won't be a new defender and that there never was any intention to bring out a new model in any case.

 

[JP1]

You have to ask WTF were they thinking...

A not updating the defender sooner
B not having a new model ready before discontinuing the defender
C pricing themselves out of the market with fancy end of run models

I can only conclude that there won't be a new defender and that there never was any intention to bring out a new model in any case.

There would have been some good brains and engineers on it over a long period including the Ford era and I bet they came to the conclusion it wasn't viable

 

[GTB]

There would have been some good brains and engineers on it over a long period including the Ford era and I bet they came to the conclusion it wasn't viable

I agree yet there are numerous manufacturers producing pickups and i assume they must be making money from it?

 

[MarcFloyd]

I'll save him the bother. The new Defender needs to be reliable, simple to maintain/repair, robust, practical, comfortable and priced to compete with your average 20k double cab pickup which ticks all the above boxes.

Thats more like £25-£30k, but yes.

 

[Paddington]

More space for comments needed on survey !
Land Rover dealers do not want to see a muddy Defender on their forecourt, it is an image thing.

 

[Still Farming]

Farmer's seen better thing's.
Times have moved on.