Arla

coomoo

Member
Don't know the answer. But I can see getting an extra return from sustainability on brands will be difficult because the premium product means the consumer will expect sustainability in that premium. The commodity market is going to be hugely difficult to extract the sustainability premium. Which means only 40-50% of the market is available to pay a sustainability premium and this is the own label market and the middle ground which in the cost of living crisis has no spare money to pay for it.
This sustainability is more about remaining at the forefront and guaranteeing keeping market share. Dairy demand own label, middle ground and brand etc is kinda what it is. Non dairy Lurpak I’m now convinced will deal with your market share/ growth doubts.
 

Wesley

Member
I thought all the supermarkets with there own contracts have been faffing about with similar things & their own ideas for quite a while? It doesn’t seem to make a difference what they sell it for, nor I doubt does it make the consumer choose one supermarket over another based on the milk contract requirements.
 

Chips

Member
Location
Shropshire
I thought all the supermarkets with there own contracts have been faffing about with similar things & their own ideas for quite a while? It doesn’t seem to make a difference what they sell it for, nor I doubt does it make the consumer choose one supermarket over another based on the milk contract requirements.
You are probably right about the consumer, but the customer( the retailer) will have made comitments themselves to reduce the co2e footprint and Arla as suppliers lie in their scope 3 emmissions just like we as farmers lie in Arla's scope 3. And so it's getting to the stage where you have to prove to sustainabilty just to tender for the main contracts
 

AlfM

Member
Mixed Farmer
Location
Norfolk
You are probably right about the consumer, but the customer( the retailer) will have made comitments themselves to reduce the co2e footprint and Arla as suppliers lie in their scope 3 emmissions just like we as farmers lie in Arla's scope 3. And so it's getting to the stage where you have to prove to sustainabilty just to tender for the main contracts
But how so? If that were the case arla would be getting all the contracts as who else is actually doing all this constant form filling climate check stuff that arla producers are?!
 

Wesley

Member
You are probably right about the consumer, but the customer( the retailer) will have made comitments themselves to reduce the co2e footprint and Arla as suppliers lie in their scope 3 emmissions just like we as farmers lie in Arla's scope 3. And so it's getting to the stage where you have to prove to sustainabilty just to tender for the main contracts
I understand it’s to keep the buyers happy, ultimately its what the shareholders want & everyone will ask for it. The trouble is it becomes a bit of a red tractor style thing where the claim is you’ll get more money for such things but in reality it becomes the norm for everyone & you don’t actually see a penny extra for it.
 

yin ewe

Member
Livestock Farmer
Location
Co Antrim
I understand it’s to keep the buyers happy, ultimately its what the shareholders want & everyone will ask for it. The trouble is it becomes a bit of a red tractor style thing where the claim is you’ll get more money for such things but in reality it becomes the norm for everyone & you don’t actually see a penny extra for it.

It will keep the buyers happy when milk is plentiful, when it's scarse any old carbon footprint milk will do.
 

frederick

Member
Location
south west
You are probably right about the consumer, but the customer( the retailer) will have made comitments themselves to reduce the co2e footprint and Arla as suppliers lie in their scope 3 emmissions just like we as farmers lie in Arla's scope 3. And so it's getting to the stage where you have to prove to sustainabilty just to tender for the main contracts
Yes but that's missed a stage. We have to prove sustainability to tender. Somehow we have missed the point where we offer two tenders one without sustainability and a premium tender that offers that sustainability. However the retailers have rapidly managed to move it to the default offering and skipped paying the premium.
 

Wesley

Member
It does sound a bit of a farce.
Every herd is going to need (say) 25% replacements & ( say) 8 tonnes of silage a cow to function

If you can enhance your score by a paper transaction for replacements & silage ( If i`m understanding the previous posts correctly ) Hmmmm .
The minute you have point scoring, league tables etc it starts putting one farmer against another. It then creates liars (or people who twist the truth/creative accounting) of normally honest people. The whole thing then becomes meaningless except for a box ticking exercise.
 

frederick

Member
Location
south west
Due a visit this week from Promar for Arla climate check. Does it really take 2 hours? Done in 10 mins over the phone last year!
I think what might be worthwhile this year is understanding how some points are allocated know they earn prizes and discussing with the consultant why you might be scoring low and wether data has been entered incorrectly to achieve that low score.
 

rustyspring

Member
Livestock Farmer
I think what might be worthwhile this year is understanding how some points are allocated know they earn prizes and discussing with the consultant why you might be scoring low and wether data has been entered incorrectly to achieve that low score.
We'll see on Wednesday if he can improve on the 44 points we are currently on. We are switching to soya free dairy cake and I also somehow managed to double enter 56 tonnes of rape meal on the first set of figures! So hopefully the only way is up as they say.
 

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