Black Top Milk scheme launched by the Free Range Milk Marketing Board

https://dairy.ahdb.org.uk/market-in...-consumption/liquid-milk-market/#.WIIW32anzMI

Demand is not growing according to the data from AHDB! Are you going to grow the milk market or just take market share from somewhere else? The latter is simple the former need big bucks!

At the end of the day getting the consumer to spend more for the same product with a twist is the key, they did it in Australia with specific pain killers for headache,backache,period pains but it was the same product just labeled differently!
Demand for "dairy" is growing but consumption of "real dairy" dropping with 2% lost in past 2 years from retail fresh milk. Explains why shelf space for "other" dairy is now bigger than real dairy. If we sit and watch then we will lose more market. Its a no brainer, brand it, promote it, sell it and whatever the demand dont over supply it. I bought a glass "shower panel" once for £300, could have bought a "pane of toughened glass" for £150 but insisted on buying a "shower panel" and not a "pane of glass". Branding works!!
 
Just out of interest @runny egg why did you launch when most of the cows that produce the milk are housed?Wouldn't it be better to take the press to see cows in grass with sun in the spring?
First because we dont pretend cows are always out and 2nd the momentum is building towards making turnout a huge spectacle, deliberate plan.
 

bar718

Member
@runny egg , please don't take this as a criticism but in alot of the talk around this subject I see and the talk of how you are trying to be like the free range eggs versus battery hens , can producers still house there cows at night as free range hens are shut inside at nights and also due to avian flu risks at present flock keepers are required to keep all there hens fastened up at present .
Just an observation.
 
@runny egg , please don't take this as a criticism but in alot of the talk around this subject I see and the talk of how you are trying to be like the free range eggs versus battery hens , can producers still house there cows at night as free range hens are shut inside at nights and also due to avian flu risks at present flock keepers are required to keep all there hens fastened up at present .
Just an observation.
Our comparison with the FR egg industry is not about how hens are managed but how the egg market grew. Come to the farm meetings to learn more on the detail on grazing requirements.
 
Ouch!!
Potter didn't hold back on free range in his Dairy farmer article!

Unfortunately IP couldn`t make the meeting, he then wrote his article based on inaccuracies from the only organisation in the room who sought to spin the presentation into a retailer knocking exercise. Our response to the IP blog is posted at the bottom for anyone who wishes to read it. I have been in contact with Ian to correct him, maybe in future he will pick up the phone before he goes to press.
 

Sid

Member
Livestock Farmer
Location
South Molton
Unfortunately IP couldn`t make the meeting, he then wrote his article based on inaccuracies from the only organisation in the room who sought to spin the presentation into a retailer knocking exercise. Our response to the IP blog is posted at the bottom for anyone who wishes to read it. I have been in contact with Ian to correct him, maybe in future he will pick up the phone before he goes to press.
Being he is one of the industries biggest commentators maybe you should be in touch with him before?
 
Being he is one of the industries biggest commentators maybe you should be in touch with him before?
Ian was invited to attend but due to NFSCo meetings could not make it, he has the ability to contact us anytime to seek clarity and we keep him posted. There is a limit to what we can do but will always try harder.
 
I like the idea of a wide spread dairy cow turnout event on a set day, brand that and flog it to the public, you could even charge for tickets if you wanted. That would be a huge game changer for milk per se I think, thousands of people turning up on dairy farms once a year. Don't wildlife parks or something do something similar?
 
@runny egg , please don't take this as a criticism but in alot of the talk around this subject I see and the talk of how you are trying to be like the free range eggs versus battery hens , can producers still house there cows at night as free range hens are shut inside at nights and also due to avian flu risks at present flock keepers are required to keep all there hens fastened up at present .
Just an observation.

By 2025 all battery cages will be outlawed anyway, in the UK at least. The legislation is already in place.
 

peclova

Member
I like the idea of a wide spread dairy cow turnout event on a set day, brand that and flog it to the public, you could even charge for tickets if you wanted. That would be a huge game changer for milk per se I think, thousands of people turning up on dairy farms once a year. Don't wildlife parks or something do something similar?

Nice idea, but hard to in practice - some years we can turn out in Mid-March other not until May, whilst on some land close to us you could graze for 365 days if you really had to, .
 

SFI - What % were you taking out of production?

  • 0 %

    Votes: 105 40.9%
  • Up to 25%

    Votes: 93 36.2%
  • 25-50%

    Votes: 39 15.2%
  • 50-75%

    Votes: 5 1.9%
  • 75-100%

    Votes: 3 1.2%
  • 100% I’ve had enough of farming!

    Votes: 12 4.7%

May Event: The most profitable farm diversification strategy 2024 - Mobile Data Centres

  • 1,654
  • 32
With just a internet connection and a plug socket you too can join over 70 farms currently earning up to £1.27 ppkw ~ 201% ROI

Register Here: https://www.eventbrite.com/e/the-mo...2024-mobile-data-centres-tickets-871045770347

Tuesday, May 21 · 10am - 2pm GMT+1

Location: Village Hotel Bury, Rochdale Road, Bury, BL9 7BQ

The Farming Forum has teamed up with the award winning hardware manufacturer Easy Compute to bring you an educational talk about how AI and blockchain technology is helping farmers to diversify their land.

Over the past 7 years, Easy Compute have been working with farmers, agricultural businesses, and renewable energy farms all across the UK to help turn leftover space into mini data centres. With...
Top