Written by Charlotte Cunningham
Cereals LIVE – the online version of the arable event – has been a heralded as a resounding success, attracting over 10,000 visitors from all over the world. Charlotte Cunningham reports. Having postponed the physical event due to the COVID-19 outbreak, the organisers decided to deliver as much content as possible online to support the industry during lockdown. The result was a two-day online event on 10-11 June featuring a comprehensive seminar programme packed with top speakers, video demonstrations of machinery and new kit, crop plot tours and interactive chat with exhibitors. “We’ve been overwhelmed at the reaction from the farming industry,” said event director Alli McEntyre. “Everyone has been really keen to get involved – and the response to the live webinars far exceeded our expectation. We had more than 9000 live viewers, with the top session drawing over 800 attendees and every session producing some excellent questions from the audience.” NFU president Minette Batters and Defra minister Victoria Prentis went head-to-head on the topic of food security and imports, with the NFU’s recent petition on maintaining high food standards having received nearly 900,000 signatories in just two weeks. “We’ve seen 72,000 emails going from members of the public…
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