Digital Direction – Mind out for 4IR

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Politicians enthuse about it, but whether farming will embrace the fourth industrial revolution or sit sceptically behind the curve may depend on a change of mindset. CPM explores the World of Opportunity. Farmers in 20 years’ time will think of themselves in a completely different way. By Tom Allen-Stevens As a CPM reader, who leans towards the progressive side of agriculture, that headline probably drew you in. But have you truly considered what farming’s fourth industrial revolution (4IR) could mean for your business, how you interact with your land, with society and your family, and how you will exist as a farmer? That may sound a bit touchy-feely for an industry that talks in terms of hp per m width, that seeks to shave a few % off fuel use, and which applies an agrochemical just in time for an incremental yield gain. But 4IR could do away with all such measures and more, and leave in its wake a generation of producers searching for a new paradigm of what it actually means to be a farmer. Britney (left) and Rachael – the two prototypes of farmbot Tom who will monitor fields on a plant by plant basis. It’s…
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Fields to Fork Festival 2025 offers discounted tickets for the farming community.

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The Fields to Fork Festival celebrating country life, good food and backing British farming is due to take over Whitebottom Farm, Manchester, on 3rd & 4th May 2025!

Set against the idyllic backdrop of Whitebottom Farm, the festival will be an unforgettable weekend of live music, award-winning chefs, and gourmet food and drink, all while supporting UK’s farmers and food producers. As a way to show appreciation for everyone in the farming community, discounted tickets are on offer for those working in the agricultural sectors.

Alexander McLaren, Founder of Fields to Fork Festival says “British produce and rural culture has never needed the spotlight more than it does today. This festival is our way of celebrating everything that makes...
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