Domino’s stands its ground against animal rights ‘extremists’

Peter

Member
Trade
Excerpt from brownfieldagnews.com

Animal rights groups have been successful in pressuring many of the top food companies and restaurant chains to adopt stricter animal welfare policies, such as cage-free eggs and gestation stall-free pork.

One notable exception is Domino’s Pizza, based in Ann Arbor, Michigan, which has stood its ground in the face of extreme pressure from animal activists.

Domino’s spokesman Tim McIntyre tells Brownfield their philosophy is simple: Farmers know best.

“We will never tell a farmer how to farm. We will never tell a rancher how to raise his or her animals,” McIntyre says. “What we believe is they’re the experts. They have the most vested interest in raising their livestock. It’s not just a job, we recognize that. It’s a life and we appreciate that—and we’re not afraid to stand up and say it.”

Even though the “extremists”, as McIntyre calls them, have pushed hard, he says Domino’s will not cave.

The whole story

http://brownfieldagnews.com/news/dominos-stands-ground-animal-rights-extremists/
 

Osca

Member
Location
Tayside
I wonder what was actually said? The stall-fed / caged bit looks like a spin put on the article by the journalist, maybe comparing Dominos to other companies that have said no to these things, but the detractors in the comments section are far more extreme - vegan is the only way, animal farming ruining the planet, etc. etc. What pressure was really brought to bear on them?
 

Pasty

Member
Location
Devon
I would imagine they are taking this stance as their products possibly use more pig and chicken meat than many of the big fast food outlets. At the end of the day, the customer will decide. They can't stop awareness campaigns so if people are aware of what they are eating and happy with it then they will do OK.

A lot of people will see it as putting the supplier over the customer so I don't think it will be very good PR to be honest and could in fact back-fire on them big time.
 

Muck Spreader

Member
Livestock Farmer
Location
Limousin
I would imagine they are taking this stance as their products possibly use more pig and chicken meat than many of the big fast food outlets. At the end of the day, the customer will decide. They can't stop awareness campaigns so if people are aware of what they are eating and happy with it then they will do OK.

A lot of people will see it as putting the supplier over the customer so I don't think it will be very good PR to be honest and could in fact back-fire on them big time.

It would be a difficult campaign to stage by defending intensive pig and poultry production with "Farmers Know Best" as it's slogan. :eek:
 

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