- Location
- Glen Clova, Angus, DD8 4RD
I've been reading this report, written by a kiwi, on the broken food system:
http://www.nuffieldinternational.org/live/Report/NZ/2017/nadine-porter
Very interesting and thought provoking.
"In the TFP 2017-18 Food and Beverage mega-trend report
(27) health and wellness featured at the top of consumer trends. UK supermarket retail giant Waitrose and other significant meat and vegetable suppliers into that market that the author interviewed have supported this conclusion.
The report found consumers were much more concerned with the nutritional content of their food and drink and are using smartphone technology, to establish the most nutrient dense foods on offer. A strong preference for all things natural was continuing to emerge, according to report findings, with consumers wanting to ‘eat in line with nature, and eat less products that have less intervention and less refinement "
And on the other hand.......
"A 2016 ASDA survey (32) of children in the United Kingdom, revealed how far the knowledge gap is between those that produce our food and those that consume it, with 41 per cent not knowing that eggs came from chicken, and 15 per cent of children believing cucumbers are grown on trees. One in 20 children believed avocados grew on trees and nearly a quarter of those surveyed believed turkey, chicken wings and sirloin steak come from a pig"
And something else to think about:
Fast food is often tied to the word ‘processed’ and this again may lead to a future opportunity for New Zealand’s red meat as a slow cooking joint may be perceived as more ‘natural’ than the plethora of convenient packaged options available now.
However this will require a change in terminology. Understanding that 'processed' or 'processing' has a perception
of being a synthetic food process that alters the raw product will mean that the agri-industry should shift away from talking about 'meat processing' or 'meat processors' and instead consider new terminology that does not negatively impact consumer perceptions.
http://www.nuffieldinternational.org/live/Report/NZ/2017/nadine-porter
Very interesting and thought provoking.
"In the TFP 2017-18 Food and Beverage mega-trend report
(27) health and wellness featured at the top of consumer trends. UK supermarket retail giant Waitrose and other significant meat and vegetable suppliers into that market that the author interviewed have supported this conclusion.
The report found consumers were much more concerned with the nutritional content of their food and drink and are using smartphone technology, to establish the most nutrient dense foods on offer. A strong preference for all things natural was continuing to emerge, according to report findings, with consumers wanting to ‘eat in line with nature, and eat less products that have less intervention and less refinement "
And on the other hand.......
"A 2016 ASDA survey (32) of children in the United Kingdom, revealed how far the knowledge gap is between those that produce our food and those that consume it, with 41 per cent not knowing that eggs came from chicken, and 15 per cent of children believing cucumbers are grown on trees. One in 20 children believed avocados grew on trees and nearly a quarter of those surveyed believed turkey, chicken wings and sirloin steak come from a pig"
And something else to think about:
Fast food is often tied to the word ‘processed’ and this again may lead to a future opportunity for New Zealand’s red meat as a slow cooking joint may be perceived as more ‘natural’ than the plethora of convenient packaged options available now.
However this will require a change in terminology. Understanding that 'processed' or 'processing' has a perception
of being a synthetic food process that alters the raw product will mean that the agri-industry should shift away from talking about 'meat processing' or 'meat processors' and instead consider new terminology that does not negatively impact consumer perceptions.
