Farmers earn more from YouTube than their crops


Alternative crop, no more rapeseed woes:

NEW YORK: It’s a sign of the times when farmers make more money advocating for the industry on social media than actually farming.

Zach Johnson, who grows corn and soybeans in Minnesota, is known in YouTube circles as MN Millennial Farmer. It’s a role, he says, that’s provided him and his wife, Becky, about five times more in earnings than he can make on the family farm in the last year.

Johnson, 34, became a video blogger three years ago to advocate for growers and the technology they use.

Now, he and Becky have about 300,000 subscribers and 50 million views under their belts.

Their experience reflects both the depressed state of the rural economy and growing consumer interest in how food is produced.

“Yes, we use GMOs, we use pesticides, drain tiles and irrigation and there are real reasons why we use those things,” Johnson said in an interview.

He describes his role as bringing balance to a discussion often dominated by critics of modern farming practices.

The Johnsons aren’t alone online. In rural communities across the US, YouTube, a unit of Google, is the most popular social media with 59% of people using it, according to a Pew Research Center survey in 2018.

Keith Good is the social media manager at the Farmdoc project at the University of Illinois, created to provide online data and analysis that will aid decision-making for farms under risk.

Over the last year, he’s seen a dramatic increase in farmers posting more videos on social media.

“Farm organisations and commodity groups have encouraged producers to be part of the conversation on social media,” Good said.


kiwi pom

canterbury NZ
I see there's a growing number of UK farmers doing it now as well.

It does seem a good idea if you don't mind putting yourself out there and all the hassle it brings with it.
Zach does a great job of promoting his industry.

I'm waiting for a few members on here to do one :)


BASE UK Member
We add their videos to Farm TV here along with some other good channels. Loads of great farming content out there.
Chris, I sub subscribe to the Millennial farmer and Welker farms and I'm enjoying Born Mucky & Tom Pemberton but can't find UK arable story tellers any recommendations?

PS I was forced to start my own!

Daniel Larn

It is true, you can earn a good packet from YouTube if you're prepared to put the effort in. Farmers have quite an advantage in that it's a tiny niche on YouTube, and so it's easier to be discovered.

It is however a lot of work to get it right, while I dont think most farming channels are putting in the same amount of editing time. For our project at the moment we are taking nearly 1hr in editing for every 1min of footage.

And you need at least 15 minutes of footage for every minute of the final cut.

We are drafting in an editor and videographer to assist with it all, so it's costing us a significant amount of money before we even start.

All that being said though, we are trying to produce content for the general public as well as farmers, and the general public content is the killer.

Content for farmers is a bit easier to put together, because we aren't as fussy.

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Five nature-recovery projects spanning 100,000ha launched

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Written by Michelle Martin from Agriland

Five nature-recovery projects spanning nearly 100,000ha across the West Midlands, Cambridgeshire, the Peak District, Norfolk and Somerset have been announced by the government and Natural England today (Thursday, May 26).

This is the equivalent in size to all 219 current National Reserves.

The aim of the projects is to deliver nature recovery at a landscape scale, helping to tackle biodiversity loss, climate change and improve public health and well-being.

All five projects will make a significant contribution towards the national delivery of the international commitment to protect at least 30% of land and...