Written by Charlotte Cunningham
Farmers have been voted the most trusted part of the food production chain according to a new survey of more than 11,000 European consumers, including the UK. Charlotte Cunningham reports. The 2019 EIT Food TrustTracker survey asked members of the public in 13 European countries to rate the trustworthiness of key sectors of the food industry including farmers, food manufacturers, retailers and authorities. Farmers rated highest for trustworthiness across Europe and in the UK with a score of 4.78/7 Europe-wide and 5/7 in the UK. Dr Anna Macready, associate professor in consumer behaviour and marketing at the University of Reading said: “The 2019 EIT Food TrustTracker does certainly provide good news for farmers in relation to the rest of the sector, but highlights that there is still a long way to go to improve trust in our food systems. “This latest set of results confirm that openness and honesty about their industry is a critical element of developing trust, and more needs to be done by other parts of the sector such as food manufacturers and retailers to be more transparent.” Among the results, the participants who took part in the survey felt that: Farmers and food manufacturers are generally…
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