Written by Charlotte Cunningham
Frontier and its subsidiaries have adopted the use of several digital platforms to stay connected with customers, colleagues, suppliers and partners, helping to ensure all areas of the business can operate as close to normal as possible throughout the Covid-19 pandemic. Charlotte Cunningham reports.Video conferences, webinars, emails, phone and video calls, texts and video updates via platforms such as Starleaf, FaceTime and WhatsApp have become the ‘new norm’ after the business ceased all non-essential face-to-face contact. Since then, with some 450 employees now set up to work from home and additional social distancing rules in place to protect the health and safety of customers and staff members who are unable to work remotely, digital communication channels have become pivotal to the business’ operations, according to Frontier. “Our customers and colleagues have been incredibly quick to adapt,” explains group commercial strategy director, Andrew Flux. “In an unprecedented situation our dedicated IT team has been able to facilitate an easy transition to remote and online working for many of our staff, including the use of various digital platforms to communicate with customers in ways that suit them, while also maintaining communication with the wider agriculture industry.” Virtual knowledge exchange As well as…
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