Written by cpm
Download PDF Leading agchem giants Bayer and BASF both announced plans at their global press briefings to introduce outcome-based pricing. CPM was there to push them to explain. If you don’t get the outcome, the price you pay is lower, if you get more we share in the upside. By Tom Allen-Stevens If you’ve ever bought a crop input and hadn’t received the expected yield or productivity benefit, you’d probably wish you didn’t have to pay for it. But surely that won’t ever happen? Well now it is, and it’s closer than you might think. Two of the world’s leading crop protection companies, Bayer and BASF, have both announced plans to introduce “outcome-based pricing”. These were unveiled to the world’s press at separate events this autumn – Bayer’s Future of Farming Dialogue at their headquarters near Monheim, Germany, and BASF’s Media Event at Nunhem in the Netherlands. “Imagine a world where Bayer makes a recommendation to a grower and, for example guarantees a certain amount of yield, and we get paid according to whether or not that prediction comes true,” said president of Bayer’s crop science division Liam Condon. “This wasn’t possible in the past because no one had the…
The post Global briefings – No gain, no pay appeared first on cpm magazine.
Continue reading on CPM website...
If you are enjoying what you read then why not considering subscribing:
