How beneficial is Digital Marketing to the Farming sector?

I’m currently studying a Google accredited Digital Marketing course and I’m wondering what scope there is for the benefits of a good Digital Marketing strategy within the agriculture and farming sector?

What’s your opinion? Is it starting to become vital for farming businesses to have some sort of presence online? Do you believe it would help your growth or has it just become a massive hinderance, perhaps even an investment you’re unwilling to move into because of it’s unknowns? Obviously, if you have a farm shop or any level of business on your land that is for the public then it makes sense to look into your options online but for private farms, is it worth the chew?

Interested to know all your thoughts.

James.
 

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