Lamma 2020

[Robt]

So, got pricing through. £81 per sqm......
and you wonder why some of us have small stands!

 

[Robt]

Our stand at cereals was 100 sq m and cost £2800 so what makes lamma £8,100? Yes it’s nice an warm but my word

 

[grainboy]

One sulky spreader will pay for that !!

 

[Martin Holden]

So, got pricing through. £81 per sqm......
and you wonder why some of us have small stands!

I don’t think it’s that much! I’m sure our 350m2 approx didn’t work out at £81/m 2

 

[Loftyrules]

The fact double or maybe triple the number of people will be attending.

 

[Father ted]

Our stand at cereals was 100 sq m and cost £2800 so what makes lamma £8,100? Yes it’s nice an warm but my word

Yes look at cereals this year wash out and very few people there I was told,glad I didn't go,as for Lamma this year very well attended and nice and warm and dry.Cereals show in my eyes is finished.Lamma is the way to go.

 

[Badshot]

Everyone wanted it indoors, that comes at a price to somebody.

 

[Beowulf]

Lamma this year is the only Ag show I've ever attended, and I will only attend so long as it's indoors.

Call me a soft snob if you like, but I refuse to stand around outside in the middle of winter; freezing cold, soaked to the skin and up to my ankles in mud does not a good day out make.

I'm not going to an outdoor show in Summer either, as I'll merely be sweating like a priest in a brothel whilst slowing being overcome by the symptoms of hayfever.

I'm not paying for a stand though!

 

[Batty]

So, got pricing through. £81 per sqm......
and you wonder why some of us have small stands!

How does that compare to last years prices?

 

[Robt]

Last year we only had small stand to test water. It cost just shy of 3k sadly it’s the best show just hard to justify the investment!

 

[7610 super q]

Did you not ask about the price before taking it on ?

 

[Robt]

Hi haven’t booked hence my post

 

[7610 super q]

Ah, right OK. Then you'll just have to weigh it up....likely orders Vs cost.
IIRC, some of the big boys like AGCO have dropped out of shows in the past ?

 

[Robt]

Yes that how I justify all show costs, orders vs cost to exhibit. I suppose I know the result I’m just disappointed at the cost! £8000 is a lot to get back from sales!

 

[Tarw Coch]

Yes that how I justify all show costs, orders vs cost to exhibit. I suppose I know the result I’m just disappointed at the cost! £8000 is a lot to get back from sales!

I doubt it’s as black and white as to attribute orders to a show. Shows can generate brand/product awareness that doesn’t develop into an immediate enquiry or sale.
I do appreciate that the show budget has to give a return on the investment just that might not allways be easy to see.
The other question is do you think you could spend 8k to gain more sales elsewhere?

 

[Robert K]

These days everything is unfortunately available at the press of a button

 

[Johnnyboxer]

Last year we only had small stand to test water. It cost just shy of 3k sadly it’s the best show just hard to justify the investment!

We enjoyed it and found it commercially viable this year

So we have booked for 2020 and the cost is similar for the same stand

Happy to support

 

[yellow belly]

I will attend midlands machinery show Lamma will not have much extra
And Lincolnshire show which had more farming stands than for 20 years

 

[Martin Holden]

I think it was inevitable that moving further west would see fewer visitors from the Eastern counties. That in itself is fine. Outdoor shows in the winter are not a great idea on the scale of Lamma. Smithfield of old didn’t stop visitors from all over the country, so to say “somewhere is too far” doesn’t really resonate with me, but that was then and this is now and folk think differently. There are too many National shows for the trade that is generated in the UK, so some will inevitably fall by the wayside.

 

[Tractorstant]

stand costs are all about brinksmanship, these shows need manufactures as much as you need the show. I would be tempted to negotiate closer to the time.