Written by cpm
This year’s LAMMA has been hailed as another success, with more kit than ever filling the halls of the NEC. CPM scouted the stands to pick out the latest developments in innovation. Technology isn’t a threat to farming, it’s an aid that can save time and money. By Charlotte Cunningham Now in its second year at the NEC, it’s fair to say that the 38th LAMMA show was a resounding success, with over 40,000 visitors making the pilgrimage to the Midlands, to the UK’s machinery Mecca. Despite a tough time for the industry, event manager Kate Walsh noted a ‘surprisingly positive’ mood. “A number of exhibitors reported very positive conversations and leads with plenty of key on-farm decision makers.” Aside from its sheer size and power, what makes the Ideal 10 different than anything else is the lack of steering wheel. And visitors were pleased too — with some calling it the UK version of Agritechnica. “Many visitors were here to keep a close eye on the latest developments so they will be able to make the right decisions and make the most of more favourable times when they return. Others were looking to tweak systems to optimise…
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