Written by Iain Hoey
AHDB’s Meat Education Programme (MEP), which provides practical and theoretical butchery for beef, lamb and pork, and cooking skills to offer the optimal customer service experience has seen a 50% increase in new students signing up since government restrictions began.
As that nationwide lockdown has forced a large proportion of the meat industry to shut down, many in the industry are using this time to improve their meat expertise with the free online too, which AHDB says has seen a 10% increase in pass rates.
The programme also offers numerous resources, from menu inspiration to nutritional claims guides complement the programme, all with the aim to help the industry bring as much value as possible to their products and business.
AHDB’s Programme Development Manager and Master Butcher Dick Van Leeuwen said: “The programme was launched in 2016 to help bring much needed skills and expertise to the meat industry. Four years on and we have awarded almost 9000 certificates, that’s 9000 more meat experts able to make the best of their great produce and help drive their business.
“It’s really positive that those with a bit of unexpected extra time on their hands are taking advantage of the programme. I hope more will, after all it’s free, tailored to your role and business, and best of all you can take the exam as many times as you need.”
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