Marketing tosh...

[Cab-over Pete]

About 26 years ago we all piled onto the college bus and went to a huge marquee somewhere to see the launch of the new Ford tractors. Could have been the 40 series.

It was all lights and lasers and loud music. Then a film comes on with a young bloke trying to persuade his curmudgeonly old dad to buy him a new Ford. Wistful looks and puppy-dog eyes looking longingly at the brochure. The old man just shook his head, like they do. Like I do now, I suppose. All us college lads looked at each other, empathising with the poor chap. Next thing you know, the lad goes into the barn and there it is!!! A shiny new Ford! Well, the look on his little face was a picture, he was as chuffed as a dog with two nobs.

I don't remember it all, but that was the gist of it, so pulling at heart strings and emotions is nothing new.

 

[Suffolk Serf]

So do people really fall for all this Bullocks?
If so we must be becoming a country of dumb asses.

Of course they do, or BMW/Audi/Fendt etc etc wouldn't have been as successful.

 

[Flossie]

If so we must be becoming a country of dumb asses.

I frequently think this ^^^^^^^
(not me though, obviously )

 

[bovrill]

Don't forget how many people are employed to sit around a table and come up with all that guff. At no doubt higher pay than the people who actually build them, and if you include every aspect of design, marketing and sales there's probably more of them.

 

[Drillman]

This would be better:-

'We've stripped out all the crap you don't want and just left the bits you do'

Kubota, at last a tractor even the poorest tenant farmer can afford....


Copyright Drillman 2017

 

[Hampton]

It won't be long before they're telling us how "passionate" they are about building tractors.

Everyone seems to "have a passion" these days.

In the past it that phrase was reserved for the Welsh being passionate about sheep farming

 

[Courier]

Yeah keep it simple....


"David Brown traction action..."

Etc, etc....

I think DB had

Let's talk torque. [emoji41]

 

[Cab-over Pete]

Was this one John Deere?.......


Excellence Comes As Standard.

 

[7610 super q]

I think DB had

Let's talk torque.

I seem to recall 90 series DB leaflets had " DB traction action" as a headline. Can't be certain, as they went straight in the bin.
Ford however......

 

[wasted years]

What about the ad Massey never produced?
'The new Multi power system, so good you'll run away with it'
(In low anyway)

 

[RDL]

View attachment 514342[/QUOTE]
Ford gives you more?
Trouble?
Of a diesel bill?
Headaches?
Black smoke?
Despair ?

 

[Cab-over Pete]

I like some of the marketing slogans. If I had one it would be the full fat version of this, which I'm sure the forum won't post properly.

Peter G Smith. We don't f**k about.


Succinct and informative I think you'll agree.

 

[Suffolk Serf]

I liked Archie Kidd's "I would never build mine the way they build theirs, never".

 

[Cab-over Pete]

Is it Michael Horsch who says:

"You can hear my heart beat in every machine"

Not being funny Mick, but you're no spring chicken. For that money I want something better than a middle aged bloke puffing away. If that's all I needed I would pull the bloody thing myself.

 

[Grassman]

Written by PR consultants. Possibly the same ones some politicians use!

 

[Wellytrack]

It won't be long before they're telling us how "passionate" they are about building tractors.

Everyone seems to "have a passion" these days.

Yes. Although it should be a little distressing. Imagine if......

"We are Fendt, we build tractors with a hard on, our hard on shows though in many areas, you can see where our hard on has been throughout the construction of your machine, anybody entering our new cabin cannot fail to be stuck by our hard on.


Fendt. Our hard on - Is your hard on.

 

[Selectamatic]

Fendt. Our hard on - Is your hard on.

The MF Combine Team - We're not happy until you're not happy.

 

[oil barron]

I like some of the marketing slogans. If I had one it would be the full fat version of this, which I'm sure the forum won't post properly.

Peter G Smith. We don't fudge about.


Succinct and informative I think you'll agree.

Bit wordy. How about

Peter G Smith. Lime.

 

[Selectamatic]

Bit wordy. How about

Peter G Smith. Lime.

Peter G Smith. Providing Soil Neutralising Environmental Solutions To An Acidic World Since 1947.

 

[DRC]

I like some of the marketing slogans. If I had one it would be the full fat version of this, which I'm sure the forum won't post properly.

Peter G Smith. We don't fudge about.


Succinct and informative I think you'll agree.

Think my lime man has , ; our reputation is spreading, as his tag line.